Wil Colon is a dedicated and resourceful Business broker and commercial real estate agent with a strong passion for helping businesses thrive through strategic property solutions. With over 20 years of experience in online marketing and sales, and 5 years of hands-on work in investment real estate, he brings a unique combination of business acumen, market insight, and strategic thinking to every client engagement—helping investors, property owners, and business leaders make confident, well-informed decisions.
With a strong background in digital marketing, Wil understands how to position and promote businesses and properties for maximum visibility and results. His experience in investment real estate equips him with a sharp eye for value, cash flow potential, and long-term growth opportunities.
Wil’s career is also shaped by his service in the U.S. Navy, where he developed the discipline, leadership, and problem-solving mindset that continue to guide his approach to real estate today. He is known throughout the Greater Rochester area for his integrity, responsiveness, and results-driven mindset.
