Gene Cerrotti

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Go to broker for franchise industry


Praetorian Group

Praetorian Group is an M&A firm specializing in franchise industry transactions. The company was founded in 1998. In addition to successfully completing 100's of owner to owner
transactions in the franchise industry the company completed major refranchise programs for Franchisors. Refranchise programs were successfully completed for Carl's Jr, Hardees, Captain D's Seafood, Jamba Juice, The Ground Round, Orek Homecare Centers and others.

The company is an expert in valuation and is a market maker for a well know valuation survey. Transactions range from $500,000 to $10,000,000. It is the go to firm for both large and small franchise transactions.The company has closed more than 3,000 franchised units in 36 states.

In addition to franchised businesses the company has closed the sale numerous independent businesses. Transactions included distribution, manufacturing and food service operations.

Services Offered

Expert valuation
Marketing of established franchised businesses
Deal management from LOI to closing
Loan placement for its transactions
Single unit to multiple unit opportunities
Success based fee there is never an up front fee


Gene Cerrotti is CEO of the Woodbridge, CT based merger & acquisition firm, Praetorian Group. A firm he co-founded in 1998. His experience includes structuring and negotiating numerous business transactions, valuation of business enterprises, divestures, equity placement and commercial loan structuring.

With over twenty years franchise industry experience in development, operations and financial management, Gene is highly qualified to manage the diverse activity of the Praetorian Group. Prior to co-founding the Praetorian Group, Gene Served as President of TJ Cinnamon’s, a publicly held franchisor, Senior Vice President Development for Manhattan Bagel company and Vice President Development & Operations for Dunkin’ Donuts of America, Inc.

Gene earned his B.A. degree from Clark University and an MBA degree in Business Administration/Finance from

Areas Served

  • New Haven County, CT
  • Bergen County, NJ
  • New York County, NY
  • Worcester County, MA
  • Dallas County, TX

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Established Businesses For Sale

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