Services Offered
Sell-Side M&A Advisory
Full-cycle advisory for owners of lower middle market businesses seeking to maximize value and navigate the sale process. We specialize in positioning owner-operated businesses for successful exits, handling everything from valuation and market preparation through buyer identification, negotiation, and close.
Business Valuation & Pricing Strategy
Expert valuation analysis and pricing guidance informed by comparable transactions, market conditions, and buyer universe dynamics. We help owners understand realistic exit values and develop pricing strategies that balance competitiveness with value maximization.
Buyer Identification & Marketing
Targeted buyer sourcing across multiple acquirer channels—including strategic buyers, lower middle market PE firms, family offices, search funds, and independent sponsors. We leverage proprietary research and extensive networks to surface qualified buyers who represent the best strategic and financial fit.
Deal Structuring & Negotiations
Strategic guidance on deal structure, earnout provisions, seller financing, and earn-out mechanics to optimize tax efficiency and downside protection. We represent your interests throughout negotiations and handle complex commercial discussions.
Financial Preparation & Recasting
Comprehensive financial analysis and recasting to present your business in its strongest light to buyers. We normalize historical financials, highlight growth trajectories, and support detailed due diligence processes.
Industry Expertise
Deep specialization in the construction, trades, HVAC, electrical, and specialty services sectors. We understand the operational realities, buyer preferences, and valuation drivers specific to these industries.
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About
I'm a co-founder at Sierra M&A, a boutique sell-side advisory firm focused on helping lower middle market business owners in construction, trades, HVAC, electrical, and specialty services achieve successful exits.
I started my career in HSBC Investment Banking. My background spans growth and operations at high-growth companies—including Coinbase, MoonPay, and fintech roles in Zurich and Singapore—which shaped my approach to building teams, scaling operations, and navigating complex transactions.
At Sierra M&A, I bring that operational lens to M&A advisory, helping owner-operators understand their options, position their businesses competitively, and negotiate confidently.
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