Small Business Study: 2018 Small Business Owner & Buyer Demographics

SAN FRANCISCO – BizBuySell the Internet's largest business-for-sale marketplace, surveyed 2,300 small business owners and buyers to better understand the people behind the record breaking business-for-sale market. The study also examines the most used marketing practices in small business as well as concerns over data security as it relates to small businesses.

Small Business Owners

Gender:


Age:


Highest Level of Education:


Military Status:


Ethnicity:


Political Affiliation:


United States Citizenship Status:

Of those not of natural born citizenship, 48% percent are first-generation U.S. immigrants; 10% are second-generation. India (1), China (2), Pakistan (T3), Republic of Korea (T3), United Kingdom of Great Britain and Northern Ireland (T5) and Mexico (T5) were the most commonly selected countries or origin.


Percentage of Business Owners whose Parents and/or Grandparents Owned a Business:


Marital Status:


Children Under the Age of 18 Living in Household:


Household Income:


Full-time Equivalent Employees:


Years as a Business Owner:


How Came into Business Ownership:


Most Challenging Part of Purchasing a Business (of those who bought a business):


Small Business Marketing Usage Rates:


Social Media Platform Usage Rates (of owners who use social media to market their business):


32% of current business owners plan to sell their business within the next 2 years

54% of current business owners have previous business ownership experience 

37% of current business owners are concerned about how they store & handle customer data, in light of Facebook's data breach

60% of current business owners do not believe small businesses as whole are equipped to protect internal data.

Small Business Buyers

Gender:


Age:


Highest Level of Education:


Military Status:


Ethnicity:


Political Affiliation:


United States Citizenship Status:

Of those not of natural born citizenship, 64% percent are first-generation U.S. immigrants; 16% are second-generation. India was the most commonly selected country or origin by a wide margin.


Percentage of Business Buyers whose Parents and/or Grandparents Owned a Business:


Marital Status:


Children Under the Age of 18 Living in Household:


Household Income:


When Buyers Plan to Begin the Process of Purchasing a Business:


Most Challenging Part of Purchasing a Business:


45% of business buyers have previously owned a business

57% of business buyers do not believe small businesses as whole are equipped to protect internal data



Media Contact:

Bobby Chilver
Walker Sands Communications
office: (312) 546-4712
email: robert.chilver@walkersands.com


About BizBuySell

BizBuySell is the Internet's largest business for sale marketplace. Since 1996, BizBuySell has offered tools that make it easy for business owners and brokers to sell a business, and potential buyers to find the business of their dreams. BizBuySell currently has an inventory of approximately 48,000 businesses - spanning 80 countries - for sale at any one time and receives more than 1 million monthly visits. The site also features an extensive franchise directory as well as an easy-to-use business valuation tool. Please visit www.bizbuysell.com for more information.

BizBuySell was founded in 1996 and in 2012 became a division of CoStar Group, Inc. (NASDAQ - CSGP) - commercial real estate's leading provider of information and analytic services. CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information and offers a suite of online services enabling clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. For more information, visit www.costar.com.


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