Valpak Direct Mail Franchise Information:
A Franchise With Measured Success!
About Valpak®
In a time where accountability in advertising is becoming mainstream, Valpak delivers. After nearly 40 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in over 45 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.
In 1968, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak franchise provides the opportunity for franchisees to control their own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.
Today Valpak continues to grow and look towards the future. In fact, in July of 2007 we began printing out of our brand new, state of the art manufacturing facility. This new facility is 500,000 square feet and spans approximately 10 acres under one roof and represents a $225 million investment in Valpak's future. Fully automated, with leading edge technology developed in Europe and Asia, there is nothing like it in the world!
The Valpak Opportunity
High income potential
- $49 billion industry is growing at 8% annually.
- The sustained growth rate of Valpak is more than double the industry average.
- Share in passive revenues from over $150 million in national & intermarket sales
- Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.
High Visibility & Recognition
- We pioneered the industry almost 40 years ago and continue to be the leader.
- Valpak is twice as large as its next two competitors combined - the #1 brand by far.
- We mail more than 500 million envelopes a year containing more than 20 billion local, regional and national offers to nearly 46 million households monthly.
- Nearly eight out of 10 adults receiving the Valpak envelope open and look through it. (Source: Consumer Communications Inc., March 2004)
Solid, reliable company
Valpak has a rich heritage dating back to 1968. - Valpak is an affiliate of Cox Newspapers. Cox Newspapers is a division of Cox Enterprises, one of the largest media companies in the U.S.
Simple Business Model
- Valpak helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
- Our successful franchisees and sales representatives build relationships with local business owners in their respective markets by offering proven advertising and marketing solutions.
- Valpak handles all of the printing, distribution and graphics associated with your mailings leaving the franchisees to focus on sales and sales related activities associated with running the business. This allows you to focus directly on what makes you successful!!
- Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak office.
Training & Support
- More than 300 hours of training are available per year!
- Multiple regional and national conventions held annually for owners and sales representatives.
- Comprehensive new franchise owner training for 1st year franchisees.
- Team One - a group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
- The Valpak Network is supported annually by a corporate advertising budget of more than $10 million.
- Monthly national promotions tie in with major entertainment names - recent mailings included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
- The Valpak family of franchises and home office support provide the help and guidance necessary to grow your business effectively for the life of your franchise.
What is the Initial Investment?
- Initial franchise and training fee - $17,500
- Territory costs are based on size of market - starting at $25,000
- Opening inventory - none
- Great Start Up program to help you get started fast
- Location - may be home-based or operate from office
- Net worth requirement - minimum of $150,000
- Liquidity requirement - minimum of $75,000
- Offered by prospectus only
Are You a Candidate?
We provide all the tools and support necessary to help you achieve your personal business ownership goals through the Valpak franchise opportunity. The rest is up to you! Are you curious as to whether a Valpak franchise is right for you? Here’s what we look for in our franchise candidates...
- Our Ideal Franchise Candidate has:
- Strong Sales Background
- Ability to sell as well as the ability to hire & train sales people
- Typically, minimum liquidity of $ 75,000 with a net worth of $ 150,000
- A passion to control one’s destiny in a sales related industry
- The ability to build relationships with current and future clients
- Sales management capabilities
- Must either live or have the ability to work full-time in the market in which your franchise will be located.
- Our Franchisees & Sales People must possess:
- The Ability to Prospect
- Good listening, questioning & presentation skills
- The ability to handle and overcome objections
- The Ability to close
- Strong organizational skills
- Computer literacy
Valpak is not currently offering franchises outside of North America.
