Yogurtland Franchise

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Detailed Information

Capital Required
$350,000 - $400,000

Liquid Capital
$200,000

Net Worth
$400,000

Financing Assistance
Available Via Third Party

Training and Support
Available

Initial Franchise Fee
$35,000

CEO Name
Phillip Chang

Existing Units
325

 

Overview

Yogurtland is a specialty yogurt franchise that has seen a high rate of growth since its inception in 2006. The company takes pride in providing a wide and innovative variety of flavors while using natural, high-quality ingredients and active cultures. Yogurtland offers more than 200 flavors, ranging from the traditional to the unique. It has partnered with companies such as Hershey's to create new and exciting flavor combinations, toppings and mix-ins. Also available are dairy-free, gluten-free and no-sugar-added options. The self-serve model allows consumers to customize each serving with sauces, fruit and other toppings.

Why Choose Us?

Yogurtland stores tend to be relatively easy to operate. The self-serve concept remains at the core of Yogurtland, allowing it to keep costs down and thus provide high-quality product at lower prices than major competitors. Yogurtland also serves ice cream and shakes. Franchisees do not have to invest in extensive cooking equipment and can also keep labor costs down. Yogurtland products are not sold in grocery shops or venues other than Yogurtland stores.

The variety of the flavor selection and the buffet-style service make Yogurtland attractive to customers. The company's product appeals to health-conscious consumers who want a delicious treat. Yogurtland provides low-fat, fat-free, gluten-free, dairy-free and low-sugar options. Frozen yogurt products include live cultures and flavoring is sourced from authentic, fresh ingredients.

The company encourages franchisees to open several units. It also provides training before opening, post-opening support and participation in advertising campaigns. Yogurtland also emphasizes community outreach; its non-profit organization, Yogurtland Cares, partners with a variety of charitable organizations.

Ideal Candidate

Prospective franchisees can expect to invest a total of about $350,000 - $400,000. The initial franchise fee is $35,000; there is also a required net worth of at least $400,000 and a minimum of $200,000 in liquid capital. To succeed, franchisees need enthusiasm and passion. At this time, Yogurtland prefers franchisees who are willing to open several locations.

History

Phillip Chang opened the first Yogurtland location in 2006 in Fullerton, CA. By 2014, Yogurtland had over 300 locations in the United States and worldwide. Today, the franchise continues to grow at a steady pace and is seeking multi-unit development in the United States as well as the emerging markets in the Middle East.

From the time of its opening, Yogurtland has focused on providing a variety of flavors and toppings. The company regularly introduces new flavors, seasonal flavors and limited-edition flavors. While the selection may vary depending on location, a Yogurtland store typically has at least 16 flavors and at least 30 kinds of toppings. Yogurtland has also partnered with companies such as Sanrio to produce branded merchandise.

In 2017, Yogurtland introduced soft-serve ice cream as it saw an emerging market for that product in addition to frozen yogurt. As with the frozen yogurt, customers use the buffet system to select toppings.

Today, customers can search flavors on Yogurtland's website. Search options allow one to specify the type of flavor and to exclude items such as soy and nuts.

Training And Support

Yogurtland provides training before opening, post-opening support and participation in advertising campaigns.

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