Taco Bell Franchise

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Detailed Information

Capital Required
$1,300,000 - $2,500,000

Liquid Capital
$750,000

Net Worth
$1,500,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$45,000

CEO Name
Julie Masino

Existing Units
6752

 

Overview

Taco Bell restaurants are well-known fixtures of the fast-food industry, offering Mexican-inspired menu items, such as tacos, nachos, and burritos. The brand has created several unique foods that have seen great success in the marketplace, including Nacho Fries, Doritos Locos Tacos, and the Crunchwrap Supreme. Customers can order food through traditional drive-thru or counter service and through an online platform and mobile app. The company also has a partnership with GrubHub to provide delivery service.

The Taco Bell brand markets toward a young-adult demographic through sponsorship of "extreme sports" events and e-sports (gaming) competitions. The brand's "Feed the Beat" program helps sponsor up-and-coming musicians by providing exposure and free food. The company also offers a "Live Más" scholarship program.

Why Choose Us?

Taco Bell could be a good choice for franchisees who wish to enter the fast-food industry with the advantage of a long-standing, nationally known brand. Taco Bell provides franchisees with many potential advantages, including national marketing campaigns, online and mobile ordering, delivery service, a gift card program, and a comprehensive restaurant-operation system. Franchisees may enjoy the chance to be a part of several forward-thinking initiatives, including the addition of menu items certified by the American Vegetarian Association.

Ideal Candidate

Ideal candidates are those who want to invest and work in the competitive fast-food industry. The franchisor requires Taco Bell owners to devote their "full time, best efforts, and constant personal attention" to the daily operations of the restaurant. While franchisees may seek approval to name an employee as the supervisor instead, ideal candidates are those who wish to personally operate their restaurants. Good candidates are those who will accept the required non-compete and confidentiality aspects of the franchise agreement. Additionally, candidates must meet financial requirements of $750,000 of liquid capital and $1,500,000 of net worth.

History

The first Taco Bell was opened in Downey, California in 1962. The founder, Glen Bell, initially started in the food industry selling burgers from his Bell's Hamburgers stand. While Glen opened his first taco stand (Taco Tia) in 1954, his lasting success was with the Taco Bell brand. The first franchisee was a retired police officer, Kermit Becky, who opened a restaurant in Torrance, California. By 1967, there were 100 Taco Bell restaurants, most of which were located in California.

The Taco Bell company went public in 1970, at which time there were 325 restaurants. Glen Bell decided to sell the brand to PepsiCo Inc. in 1978. The sale made Glen a PepsiCo shareholder. Throughout the 1980s and 1990s, Taco Bell continued to innovate, creating unique fast food offerings, such as taco salads and gorditas. The brand also created links to pop culture with movie-related marketing promotions and sponsorship of events such as the ESPN X Games.

In recent years, Taco Bell has continued to solidify its branding and menu. It claims to be the "nation's leading Mexican-inspired quick service restaurant brand." Franchises are offered through Taco Bell Franchisor, LLC, which is a part of YUM! Brands, Inc. There are currently almost 7,000 restaurants throughout the United States and over 250 locations in various international locations.

Training And Support

Training related to restaurant operation and brand voice at the franchisor's Restaurant Support Center in California is required for new franchisees. This three-day program is generally followed by a mandatory management training program that takes approximately two months. This training usually takes place at an operating restaurant designated by the franchisor. At least one manager per restaurant is required to attain Food Safety Certification.

This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.
 

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