sweetFrog Franchise

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Detailed Information

Capital Required
$226,500 - $444,500

Liquid Capital
$375,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$30,000

CEO Name
Patrick Galleher

Company Owned Units
73

Existing Units
343

 

Overview

SweetFrog is an innovative self-serve frozen yogurt restaurant which puts the air of creation in the hands of its customers. Customers can choose one or more flavors and combine them as they want to create that unique mix you cannot get at other frozen yogurt shops. Add to that, the large variety of toppings ranging from grapefruit slices to candies, caramels, chocolates and more, and the number of possible combinations become endless. SweetFrog ingredients are wide-ranging, so there is a flavor and style to satisfy nearly everyone’s palette.

SweetFrog stores range in size from a traditional restaurant to stands at malls, on military bases, in airports, at event facilities and more. They are easy to manage, keep their operations simple and versatile, allowing people to find a way to own a SweetFrog franchise nearly anywhere.

Why Choose Us?

The increasing demand for ice creams, gelatos and frozen yogurt continues to create opportunities for SweetFrog to expand. It offers a variety of footprints for its locations ranging from full-size restaurants to stands, kiosk style and small shops. These options allow people who want to own a franchise a variety of options as to where to locate the store. From stadiums to malls, airports to military bases, the franchise’s various models can fit them all and make it affordable to get started.

Even people who already own a business, restaurant or other, can add a franchise. The inclusion of a SweetFrog can boost sales by drawing in new customers, provide an existing customer base with a new reason to come back and offer a shopper that great tasting break to satisfy their craving without leaving the premises.

Franchise owners receive support throughout the entire franchising process from selecting a location, sizing the store, training staff, marketing and operations. Post-opening assistance is provided to help owners as they grow to maximize profits. SweetFrog corporate offices assist with marketing and advertising, so franchise owners are not left to themselves trying to build a customer base. Owners benefit from the SweetFrog loyalty program which encourages repeat customers. Well-designed marketing campaigns drive customer acquisition and retention to keep customers coming back.

Ideal Candidate

SweetFrog seeks candidates who are determined to provide the best in customer experience and who are responsible leaders. Skills in food and beverage, restaurants or in a related industry will also benefit candidates. Owners of SweetFrog franchises are expected to be hands-on in the day to day operations. A dedication to quality, an outstanding customer experience, cleanliness and a well-run operation is a must.

SweetFrog owners should be good leaders, communicators, mentors and know how to motivate employees. Strong skills in math, finance, operations and a passion for following processes and procedures also make for a good candidate.

History

In 2009 a family with entrepreneurial spirit moved to Richmond, Virginia and determined it was the right time to open SweetFrog Premium Frozen Yogurt. Although most frozen yogurt stores were on the west coast, this family felt the low cost of operation and the tasteful fun of frozen yogurt made for the right opportunity. Later that year, the first SweetFrog location opened in the Short Pump subdivision of Richmond. The restaurant caught on and has leaped to a whopping 332 locations. All except eight are in the United States. In late 2018, SweetFrog was acquired moving its headquarters to Scottsdale, Arizona where it is a wholly-owned subsidiary of MTY Food Group.

Training And Support

Franchise owners receive support throughout the entire franchising process from selecting a location, sizing the store, training staff, marketing and operations. Post-opening assistance is provided to help owners as they grow to maximize profits. SweetFrog corporate offices assist with marketing and advertising, so franchise owners are not left to themselves trying to build a customer base.

This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.
 

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