Qdoba Mexican Grill Franchise

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Detailed Information

Capital Required
$754,000 - $1,566,000

Liquid Capital

Net Worth

Financing Assistance
Available Via Third Party

Training and Support

Initial Franchise Fee

CEO Name
Keith Guilbault

Company Owned Units

Existing Units



Qdoba Mexican Eats is a quick service restaurant specializing in Mexican food. Offerings include traditional favorites such as burritos, tacos, salads, salsas, soups and more. These restaurants also serve a variety of toppings, including guacamole, queso and an array of salsas. Some locations also serve alcoholic beverages. Depending on the location, catering may be offered as well, with ordering available online or by phone. Locations that provide catering offer customers the option of having their orders delivered and set up. One key aspect of the Qdoba approach is allowing people to customize their orders, choosing a variety of items from hot and cold ingredient bars. One of Qdoba's best known items is the customizable Mission-style burrito.

Why Choose Us?

In a competitive restaurant industry, Qdoba retains an edge due to its competitive pricing and perks such as free guacamole and queso toppings. Its emphasis on high quality and freshness in a fast-casual setting has paid off, while its focus on offering healthy and vegan options has led it to stay on top of current trends in these areas. Franchisees benefit from brand recognition, institutional experience and a growing public acknowledgment of the quality of the products they will offer.

Qdoba franchisees can work with the company to select the optimal design, location and type of restaurant. Like other franchisors, Qdoba has very specific standards in terms of menu items, décor and other matters. However, it shows flexibility to make it easier for franchisees to meet these standards. In addition to operating standard locations, franchisees can opt to open a non-traditional location such as a smaller spot in a mall, campus or airport.

Ideal Candidate

Qdoba looks for franchisees who are United States citizens and who possess at least five years' experience in relevant management or ownership experience in retail, hospitality, food service or other relevant industries. This experience should have taken place within the last ten years. Franchisees should also understand the type of market in the locale where they intend to open a Qdoba. Additionally, franchisees should have experience in development strategy and financing.

Qdoba also requires a franchisee to have a minimum liquidity of $350,000 for one or two units, $500,000 for three units or more, and $750,000 for developers. The initial franchise fee is $30,000 for traditional location franchises and $15,000 for non-traditional locations.


When Anthony Miller and Robert Hausner opened their Tex-Mex eatery in Denver in 1995, the original restaurant went under the name of Zuma. When it started franchising in 1997, the name changed to Z-TECA Mexican Grill. Both of these names brought complaints from other restaurants, whose owners felt the name was too similar to their own establishments'. Thus, the founders changed it to Qdoba. From the outset, the founders focused on providing healthier alternatives to common ingredients, reducing the amounts of oil and sourcing fresh vegetables. Today, the chain continues to stay competitive even as the number of Mexican-style casual dining chains has proliferated. In 2017, Business Insider compared its products favorably to Chipotle, a major competitor. Recently, Qdoba became the first Mexican-style chain to feature Impossible Meat as an ingredient option for its burritos.

Training And Support

Qdoba’s training program and operations support includes management training, crew training, opening support and ongoing training and support.
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