Qdoba Mexican Grill Franchise

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Detailed Information

Capital Required
$851,600 - $1,131,000

Liquid Capital

Net Worth

Financing Assistance
Available Via Third Party

Training and Support

Initial Franchise Fee

CEO Name
Keith Guilbault



The fast casual franchise chosen by the world's toughest restaurant critics: Successful Franchisees.

We've attracted successful multi-unit franchisees from such brands as Jack in the Box, Papa John's, Burger King, Sonic, Popeye's and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Clearly, they know a winning system when they see it.

  • Exceptional sales-to-investment ratio
  • 32 quarters of same store sales growth
  • Leader in the exploding Fast-Casual Mexican category

Qdoba is more than just incredible food; it's a brand in the right place at the right time.

Products & Services

In 1995, Anthony Miller opened the first Qdoba Mexican Grill restaurant in Denver with partner Robert Hauser.

With one-of-a-kind offerings like Qdoba Signature Burritos, Qdoba won over customers and critics alike. Denver's Gabby Gourmet restaurant critic named Qdoba one of the top 15 inexpensive restaurants in Colorado. And both the Denver Post and Westword named Qdoba "Best Burrito."

Obviously, it was an idea whose time had come. Fast, fresh Mexican flavors that were anything but old-fashioned refried beans and Spanish rice, prepared right in front of the patrons with only the freshest ingredients.

In just a few years, we've grown to include nearly 400 Qdoba Mexican Grills from coast to coast. And plenty more are on the way.

In 2003, Qdoba was acquired by Jack in the Box Inc., a publicly traded (NYSE: JBX) restaurant company headquartered in San Diego. In addition to Qdoba, Jack in the Box Inc. operates and franchises more than 1,900 Jack in the Box® restaurants, the nation's first major drive-thru hamburger chain. The company also operates its own proprietary brand of convenience store called Quick Stuff®. Qdoba Mexican Grill operates separately from Jack in the Box restaurants.

Training & Support

At Qdoba, the success of our franchisees is our number one priority. We strive to provide our restaurant owners with the systems and resources needed to run a successful business. Below is a list of just some of the support services you can expect as a Qdoba Franchisee.

  • Construction / Design
  • Franchise Business Consultants
  • Information Technology
  • Management Training
  • Marketing / Advertising
  • On-Site Restaurant Opening Support
  • Operations Services
  • Purchasing & Distribution
  • Real Estate / Site Selection
  • Research & Development

Why Qdoba Mexican Grill?

A good indicator of a strong brand is positive customer feedback. In our case, the customers are our franchisees and this is what a few of them had to say...

Qdoba lives up to all the expectations anyone should have when buying into a "Franchise". It's like buying into a family where everyone pitches in. Everyone is nurturing an idea or a vision that is a continuing "work in progress" always evolving and always moving forward. This is something that can't be accomplished without the dedication of a "Great Franchisor" and the participation of Franchisees that have foresight and strong input into the system. Our Franchisor encourages feedback to make the system better! The brand is defining the "Fast Casual" niche in the Mexican segment.

- Joe Numberger

- 59 Unit Papa John's Franchisee

- 42 Unit Qdoba Dev Agrmnt

- North & South Carolina

We've been with Qdoba since the beginning and are even more enthusiastic about the concept today than we were when we signed on. We plan to continue our steady new store development plans which call for us to double our size over the next 3 years. We're very much looking forward to being a part of Qdoba's evolution into a national brand.

- Gregory Willman

- Former Fortune 500 Senior Executive

- 27 Unit Qdoba Dev Agrmnt

- Indiana

We've been in the Qdoba system since 2000, recently opening our 11th store. In that time, the system-wide store count has more than doubled. Qdoba has not only added quality franchisees to the system, but made sure the corporate support was there to leverage this prolific growth. A clear win was the affiliation with JIB, which has allowed us to improve the supply side economics while insuring quality and operational standards commensurate with a national brand. We look forward to continued growth with plans for 20 stored by 2009.

- Louis C. Dortch, Jr.

- 20 Unit Subway Franchisee

- 18 Unit Qdoba Dev Agrmnt

- Michigan

Are You a Good Fit for Qdoba Mexican Grill?

Qdoba Mexican Grill is seeking multi-unit development partners in territories throughout the United States. To be considered, individuals or partnerships must meet the following minimum characteristics:

  • 3 years multi-unit restaurant management experience as an owner and/or operator
  • Minimum financial net worth of $2 million and liquidity of $500,000
  • Development agreement commitment of 3-20 units
  • Knowledge of real estate and trade areas in development territory
  • Must have enthusiasm, drive, and passion for the restaurant industry
  • Operating partner must live in the territory
  • Single unit franchises will be considered on a case by case basis in smaller markets
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