Planet Smoothie Franchise

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Detailed Information

Capital Required
$77,650 - $327,550

Liquid Capital
$100,000

Net Worth
$250,000

Financing Assistance
No Financing Available

Initial Franchise Fee
$25,000

CEO Name
Stanley Ma

Existing Units
117

 

Overview

Planet Smoothie ranks among the largest smoothie store chains in America. It offers a varied assortment of smoothies. Customers can also select from several types of add-ins such as fresh fruit whole grains, peanut butter and more. The company prides itself on its fresh, healthy ingredients. Its site has a section that lists sources supporting the health benefits of each ingredient that goes into its smoothies. One of the company's guiding principles is providing healthy food with quick and friendly service. A core message is that health is fun, not a chore.

Franchisees can open a traditional restaurant location in settings such as shopping centers, neighborhoods and malls. They can also opt for another store format such as a kiosk.

Staying consistent with its message of promoting health and natural ingredients, Planet Smoothie has emphasized its efforts to preserve the environment through initiatives such as its reusable travel mug and use of recycled materials for its smoothie cups.

Why Choose Us?

Planet Smoothie was among the first brands to promote smoothies as fun, healthy and delicious for everyone, rather than the domain of the extremely health-conscious. Today, an increasing number of consumers care about things like healthy ingredients, getting enough fruits and vegetables, and eating naturally. Because Planet Smoothie successfully combines these attributes with great taste, enthusiastic customer service and a fun environment, it has developed a strong brand identity and continues to experience growth. The company emphasizes its commitment to researching and finding new ingredients that will enhance both taste and health benefits.

Planet Smoothie franchisees get a high level of training and support. In addition to extensive operational experience, Kahala provides an array of regional and nationwide ad campaigns and promotions that drive sales to individual stores. The franchise is also flexible in working with prospective franchisees on a case-by-case basis to help them succeed.

Ideal Candidate

The initial franchise fee for a traditional location is $25,000 for the first restaurant, $20,000 for the second, $15,000 for any additional locations. For a non-traditional location such as a kiosk, the fee is $20,000. Veterans, current service members and franchisees qualifying as a 501(c)(3) can receive a 20% discount on the fee.

In addition to meeting financial requirements, prospective franchisees will benefit from possessing business experience, engagement with their communities, and a high level of motivation. The company wants to work with owners who are enthusiastic about providing healthy food and stellar customer service.

History

Martin Sprock founded Planet Smoothie in 1995, in Atlanta GA. The company began offering franchises in 1996, eventually expanding to over 100 locations. The company was bought by Tasti D-Lite in 2011. In 2015, both companies were acquired by Kahala Brands as part of its effort to purchase a variety of food franchise companies. The following year, Kahala became a subsidiary of MTY Franchising USA. Today, Kahala continues to manage franchising for Planet Smoothie in addition to other brands the company owns.

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