Marble Slab Creamery Franchise

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Detailed Information

Capital Required
$293,085 - $376,135

Liquid Capital
$100,000

Net Worth
$250,000

Financing Assistance
Available Via Third Party

Training and Support
Available

Initial Franchise Fee
$25,000

CEO Name
M. Christopher Dull

Existing Units
300

 

Overview

Marble Slab Creamery franchises are a chain of retail ice cream stores that offer ice cream, mix-ins such as nuts and fruits, cakes, sundaes, smoothies and other products. The stores also offer fundraisers, to-go orders and catering.

What makes these stores unique is that they use frozen granite slabs to prepare the ice cream and mix-ins. In addition, the ice cream is made in the stores with locally sourced ingredients. Ice cream flavors include the classics plus others such as amaretto, caramel apple, lemon custard, peach, pumpkin cheesecake and very yellow marshmallow. Sorbet flavors include watermelon, lime and pink grapefruit. Low-fat yogurt flavors include forest berry, birthday cake, chocolate, strawberry and vanilla.

Why Choose Us?

Marble Slab Creamery isn’t quite as expensive as some other ice cream franchises, and the company offers a huge amount of support. What’s especially intriguing is the emphasis on nontraditional locations such as bowling alleys, arcades, movie theaters, military bases, stadiums, theme parks, ski resorts, casinos, convenience stores, college campuses, airports and food halls. That said, Marble Slab does have a presence in malls and shopping centers. There are also co-branding opportunities with Great American Cookies (the total investment range if you open a co-branded store is $356,085 to $461,135).

As the Marble Slab franchise website says, there is a demand for ice cream and other desserts, with nearly half of Americans eating dessert at least once a week. Marble Slab has gone an extra step by reaching customers where they go for entertainment (bowling alleys and movie theaters, for example) and dining (college campuses and food halls).

Marble Slab refers to its ice cream as the freshest on Earth, and it may indeed be, since its dairy products are made in the store from local ingredients. The stores sell high-quality ice cream, and franchises get the peace of mind of selling good products that benefit local communities. They’ll also get to build relationships with customers and their families that will last years.

The multiple revenue streams are helpful too. The business isn’t solely reliant on traditional ice cream, as the offerings include ice cream cakes and take-home beverages, among others. If your eventual aim is to open multiple locations, then Marble Slab is also a good choice because doing so is relatively affordable.

Ideal Candidate

The Marble Slab franchise website explains that a good candidate to open a franchise must have faith in how Marble Slab conducts business (“no need to reinvent the wheel”). Rather, franchisees must be passionate, positive and able to build great relationships with customers, employees and the community.

Of course, business experience is welcome, although restaurant experience is not necessary. The franchise website lists available locations, including hot territories. If you live in one of these areas and meet the above criteria, you could be an ideal candidate.

History

Marble Slab Creamery was founded in 1983 in Houston. In November 2018, its parent company Global Franchise Group Holdings was acquired by LS GFG Holdings. Marble Slab has shops in the United States and in other countries such as Mexico, Bahrain, Canada and Saudi Arabia. It prides itself on serving fresh, homemade ice cream that includes dairy from local farms as well as hand-rolled cones and unlimited mix-ins. The size of a typical store is 650 to 1,400 square feet. It got its start in malls and shopping centers but has since expanded to embrace nontraditional locations.

Training And Support

The training program involves in-store training and training at Global Franchise Group University in Atlanta.

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