HomeWell Senior Care Franchise

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Detailed Information

Capital Required
$70,000 - $130,000

Liquid Capital

Net Worth

Financing Assistance
Available Via Third Party

Training and Support

Initial Franchise Fee

Existing Units



HomeWell believes people come first. Our Caregivers are carefully chosen and trained to ensure we’re delivering a culture of compassion to all our clients. HomeWell has a trusted reputation for delivering peace of mind and providing home care beyond the call of duty. Every time.

Our Brand Promise: To those we serve and their loved ones, HomeWell Care Services delivers on every aspect of quality care—with trusted and reliable expertise, true compassion and a culture that prioritizes your peace of mind.

HomeWell’s business model is designed to enrich the lives of others while providing financial security for its franchisees.

  • Average franchisee revenues = $1.6 million/yr* vs industry average of $1.3 million/yr
  • Average revenue per territory of $911,000+*
  • Top franchise generated $15 Million+ gross revenue*
  • Recession resistant - repeat clientele - referral sources
  • Predictable overhead

*See Item 19 of 2018 Franchise Disclosure Document). Individual results may vary.

Why Choose Us?

All you need is a passion for business ownership and commitment to succeed, and we’ll help you with the rest. Backed by more than 100 years of healthcare experience, HomeWell provides each franchise owner with a wealth of home care knowledge. Our healthcare professionals will educate you on the industry and how to partner with the healthcare community to increase referrals and drive profitability.

  • $1.6 million/yr* average franchisee revenue (higher than industry average)
  • Outstanding support pre- and post-opening
  • HUGE territories scaled to meet long-term goals
  • Personalized training from experienced healthcare professionals
  • Community outreach programs such as Fall Prevention

For business owners and entrepreneurs, nothing is more expensive than a missed opportunity. Luckily, HomeWell is knocking at the door.

  • The senior market is the fastest growing segment in America. It will swell to represent over one-quarter of the US population.
  • Current senior market is 49 million strong*
  • Home care service is expected to be $300+ Billion by 2022
  • 8,000 baby boomers are turning 65 every day through 2030
  • Baby boomers hold $13 trillion assets or roughly 50 percent of United States’ asset base
  • Nearly 90% of seniors wish to stay in their homes

Ideal Candidate

We are looking for strong business people with enthusiasm and drive. Health care experience is not required. We provide comprehensive training, industry education, and personalized, experienced support to enable our franchisees’ success. We truly are in a growth industry & have a proven plan to make you successful!


Joshua Hoffman was just 19 when he began working as a nursing assistant helping seniors with their activities of daily living. He worked tirelessly for several agencies over half a decade, becoming not simply a trusted caregiver, but also a caring companion and friend.

In 1996, he opened his own agency to launch his ideas to the marketplace. Over the next seven years, his agency kept growing, gathering a reputation as a leader in senior care with effective new strategies, standards, and systems.

The company’s professionalism and excellence became so well known that Joshua was frequently asked to advise others who wanted to open their own home care agencies. In 2002, HomeWell Senior Care Franchising was born.

Training And Support

HomeWell is committed to providing our franchise owners with the tools and information needed to succeed from the start. During the initial months, you will receive dedicated support from the Opening Services and Training and Support teams and complete important tasks needed to establish your business, gain industry knowledge, and prepare for a successful business opening. Our goal is to not only help you set expectations and begin navigating the journey into new business ownership, but to launch quickly and effectively with decreased days to the dollar.

Pre-opening support is divided into three key phases:

  • Pre-Training: Understanding the tasks necessary to start a HomeWell franchise and foundational homecare and industry training
  • Core Training: Onsite comprehensive training, a variety of topics ranging from industry education and talent management to business ownership and sales and marketing.
  • Post-Training: As we build on topics presented during Pre-Training and Core Training, these weeks are focused on getting your business ready for launch.

After Your Franchise Opens: Committed to Your Ongoing Success

HomeWell believes in empowering our franchise owners with the knowledge, tools, and training toward lasting financial success, including:

  • Franchise Services Department: The Franchise Services Department is composed of dedicated professionals focused on the success of your business. They will facilitate the successful launch of the business within the first ninety days of operation and provide on-going training and support for the remainder of your time in the franchise system.
  • Launch Phase: During the first ninety days of operation, you will receive weekly support and training in both a group and individual setting led by you dedicated Franchise Business Consultant (FBC). Additionally, you will receive five days of onsite support in your first year of business, including real-time sales support and uncovering sources of business in your local market. This onsite support allows our coaches to fully understand the challenges and opportunities owners face, so they can help suggests new strategies to aid overall growth.
  • Ongoing Support Calls: Our team provides on-going coaching through support tracks tailored to meet your needs—no matter your location or challenge.
  • Sales Onboarding Class: Seven weeks of robust business-to-business sales account education and coaching, including understanding the HomeWell Sales Process and all major B2B accounts that provide client referrals and feed our industry.
  • Learning Management System (LMS): Our learning platform houses over 100 educational modules for the HomeWell business owner and their staff.
  • Other Resources: Sales Team Training, HomeWell Sales Professional Facebook Group, Monthly System-wide Webinars, Newsletters, and continued development and rollout of strong brand programs that differentiate HomeWell among its competitors.

Marketing & Communications

HomeWell’s recent record-setting growth has strengthened our national scale and presence. As we grow, we continue to invest in our brand—resulting in strong equity for our franchise owners.

Partnering with national and leading brand agencies, HomeWell develops marketing and communication programs that drive leads to your business, including:

  • Dynamic brand and individual agency websites that effectively relay HomeWell’s unique value proposition and drive leads
  • Effective content strategy that positions HomeWell as thought-leaders in the industry
  • National public relations efforts leading to increased brand awareness
  • Local public relations support to contribute to HomeWell’s local brand equity and capture qualified leads

Additionally, HomeWell offers franchise owners access to top in-house experts who provide local marketing assistance in key areas such as:

  • Design of brochure and collateral
  • Development of social media content through Fran Connect
  • Leverage of all eCRM marketing efforts, including e-newsletters
  • Production of all branded video assets
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