Elmer's Family Restaurant Franchise

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Detailed Information

Capital Required
$500,000 - $1,000,000

Liquid Capital
$150,000

Net Worth
$700,000

Financing Assistance
Available Via Third Party

Training and Support
Available

CEO Name
Bruce Davis

Existing Units
26

 

Overview

Elmer's has been in operation for over 50 years. Started as a single-family restaurant, the chain now has 26 locations on the West Coast. Elmer's restaurants are geared towards serving families. The company focuses on simple, delicious recipes, incorporating both traditional American home-style menu items as well as seasonal and updated dishes. Elmer's offers a kids' menu and activities for children. The restaurant aims at providing high-quality, generous servings with a variety to please everyone in the family. One of the ways in which Elmer's distinguishes itself is by having its locations serve breakfast, lunch and dinner all day long. Elmer's prides itself on establishing a welcoming, homey atmosphere in its restaurants.

Why Choose Us?

Elmer's is a solidly established brand with over 50 years of experience behind it. It has a specific target demographic and a proven strategy to attract customers and retain their loyalty. The company provides franchisees with proprietary recipes and menus. Franchisees can benefit from training, site advice and post-opening support. The company also has a strong marketing and promotional system that increases brand recognition. Elmer's continues to combine its traditional appeal with updates to its menu and décor. It prides itself on using fresh, high-quality ingredients and from-scratch recipes.

Ideal Candidate

Elmer's is a solidly established brand with over 50 years of experience behind it. It has a specific target demographic and a proven strategy to attract customers and retain their loyalty. The company provides franchisees with proprietary recipes and menus. Franchisees can benefit from training, site advice and post-opening support. The company also has a strong marketing and promotional system that increases brand recognition. Elmer's continues to combine its traditional appeal with updates to its menu and décor. It prides itself on using fresh, high-quality ingredients and from-scratch recipes.

History

Walter and Dorothy Elmer opened the first Elmer's in 1960 in Oregon, bringing over 20 years of restaurant experience to the endeavor. This first location opened under the name of Elmer's Colonial Pancake House and served home-style menu items, cooked from fresh ingredients and to a high standard. At the time, the restaurant served all-day breakfast and focused on high-quality pancakes from a secret recipe. The Elmer's opened their second restaurant in 1962 and changed its name to Elmer's Pancake & Steak House.

In 1966, Elmer's made its start as a franchised business. The restaurant also expanded its menu to include a wider variety of lunch and dinner offerings. Within the next few years, the franchise grew rapidly, adding over 20 locations.

In 1984, the Elmer family sold the company to an investment group and Herman Goldberg became the CEO. Goldberg spearheaded a number of changes and updates. Under his leadership, the company changed its name to Elmer's Restaurants. It also updated its restaurants' décor while retaining some of the traditional elements that created their trademark homey atmosphere.

In 1999 CBW Inc. took control over Elmer's and introduced new management practices. Some of these included redesigning the menu and standardizing it for all franchisees.

Today, Elmer's continues to pride itself on cultivating customer loyalty. It continues to uphold its core values of presenting a traditional-style menu that pleases all family members from seniors to children.

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