Edible Arrangements Gift Basket Franchise

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Detailed Information

Capital Required
$189,750 - $348,950

Liquid Capital
$80,000

Net Worth
$250,000

Financing Assistance
Available Via Third Party

Training and Support
Available

Initial Franchise Fee
$20,000

Average Sales Last Year
$476,000

CEO Name
Mike Rotondo

Existing Units
1200

 

Overview

Edible Arrangements LLC provides franchisees the chance to leverage one of the most well-known names in the gift industry. The company is most famous for its fresh fruit arrangements that are available for delivery to homes and businesses. These arrangements consist primarily of fresh fruit pieces that are cut into unique shapes and arranged together to resemble a traditional floral bouquet. Most arrangements include pineapple, melon, strawberries, and grapes. Some gift items incorporate chocolate-dipped berries and/or bananas. Chocolate-covered fruit gift boxes are also available. These generally include a combination of chocolate-dipped fruit and/or miniature cakes.

In recent years, the company has expanded its business model to incorporate in-store items under the name Edible To Go. These products generally include fresh and chocolate-dipped fruit in small sizes intended for immediate consumption by individual consumers. Other available offerings include parfaits, fruit salads, and smoothies for retail sale.

Edible Arrangements also offers catering options for businesses and private events. Fruit platters are available with or without chocolate-dipped items. Other catering options include Snack Packs of bite-sized plain or chocolate-dipped fruit. Boxes of individually wrapped chocolate-covered caramel apples are also available.

Why Choose Us?

The Edible Arrangements concept has consistently performed well in the ever-expanding specialty foods and gifts industry. Based on statistics from a consumer survey in 2016, the company enjoys 89% brand recognition in the United States. With the combination of delivered gifts and retail options, as well as multi-channel ordering, the brand can quickly adapt to changing market conditions and consumer preferences.

The company offers benefits to entrepreneurs who want to give back to their communities. In 2005, Edible Arrangements began partnering with the National Breast Cancer Foundation and continues with this successful fundraiser every October. In 2013, the Hero's Welcome program was started to give returning military veterans the chance to own a franchise with special financing and training from other veteran franchisees. Through the Edible Cares program, the company encourages and helps franchisees make significant charitable contributions. The program also assists franchisees who experience extreme financial hardships.

Ideal Candidate

Those who are interested in specialty foods and have a results-driven attitude would make a good match for the Edible Arrangements brand. Though start-up costs are competitive, strong candidates are those with at least $80,000 liquidity.

History

Edible Arrangements started with a flower shop that 17-year-old Tariq Farid (founder of Edible Arrangements) bought when he was a high school student in 1985. In 1998, Farid started selling unique fresh fruit gift products through his floral business under the name Edible Arrangements. A year later in 1999, Farid solidified the business concept and opened the first Edible Arrangements store in East Haven, Connecticut.

The concept of fresh fruit gifts met with success in the marketplace, corresponding with the growth of fruit consumption and an increasing public interest in specialty foods. Farid decided to expand the business, and the first franchised location opened in June 2001 in Waltham, Massachusetts. The first Canadian location opened in 2003 in East Toronto.

In 2008, the company launched its first television marketing campaign, and franchises started incorporating grab-and-go fruit treats (such as smoothies) in the following year. In 2011, Edible Arrangements celebrated the opening of its 1000th franchise. Today, there are over 1,100 Edible Arrangements franchises operating in the United States and other countries around the globe.

Training And Support

Training at the corporate headquarters is provided for two to six weeks for the owner (or managing owner) plus one on-site manager. Owners must meet Manager Certification requirements at the end of the training session. Additional online training and annual training events are available. Franchisees must pay associated training costs.

This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.
 

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