Project Slate is a highly rated roofing company specializing in storm restoration, headquartered in Rockford, Illinois. Operating across the Midwest and Florida, the company has completed hundreds of residential and commercial roofing projects and is a highly referred expert in all major roofing systems.
Founded in 2021 by a seasoned operator and serial entrepreneur, the founder brings over 10 years of roofing experience, including building a $20M+ annual sales team from scratch at an industry leader. Project Slate holds licenses in IL, IA, WI, IN, and FL and maintains an A+ BBB accreditation. The company is also recognized as a Preferred Contractor by leading suppliers and insurance carriers.
Reputation for Consistent Excellence
Project Slate has earned an outstanding reputation for quality and customer satisfaction. Its A+ BBB accreditation comes with zero complaints, and the company maintains a 4.9-star Google rating from over 50 fully organic reviews. Unlike many competitors, this reputation is entirely driven by customer satisfaction and word-of-mouth rather than automated solicitation.
Comprehensive Roofing Services
Project Slate provides a full suite of exterior services, including all major roofing systems (Metal, TPO, Woodshake, DaVinci, Asphalt), siding (Vinyl, Aluminum, Hardy board), and gutters (5", 6", and commercial-grade). The end-to-end offering—from emergency response to long-term maintenance—positions the company as a one-stop partner for property owners.
Flexible, Experienced Workforce
The company maintains long-standing relationships with a dense network of high-quality subcontractors across the Midwest and Florida. Its top seven partner crews, totaling 350+ workers, operate effectively as captive subs, allowing rapid workforce scaling to meet any project scope.
Strong, Diversified Sales Team
Project Slate has built a well-rounded sales team with balanced contributions across representatives, reducing reliance on the founder and enhancing scalability. New hires ramp quickly and are playing a key role in driving growth.
Attractive Market Trends
The U.S. construction and roofing industries are supported by multi-year growth tailwinds. Construction put in place grew from $1.5T in 2020 to $2.2T in 2024, and the roofing market is projected to reach $75B by 2025. The sector benefits from recurring repair cycles, a highly fragmented competitive landscape (top ten players hold less than 5% of U.S. market share), and rising demand from extreme weather events.
Multi-Pronged Growth Levers
Project Slate has multiple untapped growth opportunities, including:
Expanding preferred contractor status with insurers (already listed as one of three recommended contractors by a major carrier in one region)
Activating proven marketing channels to capture new business
Expanding into the commercial roofing segment, leveraging its strategic location within a major logistics and distribution hub
Summary
Project Slate is an established, growing roofing platform with a strong reputation, experienced leadership, and robust operational infrastructure. With a highly skilled workforce, diversified sales team, and multiple avenues for growth, the company is well-positioned to capitalize on market opportunities and deliver strong returns for investors.
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