Robert Lucido

Broker License #901354-B

(508) 878-2900

A conversation with Bob is an education in Selling Your Business...

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Lucido & Company

Lucido & Company is the Business Brokerage Practice of Bob Lucido (

The practice utilizes the services of several independent experts who provide expertise in the areas of:

1 Law
2. Accounting
3. Direct Mail
4. Auction Sales
5. Real Estate Appraisal
6. Specialty Asset Valuation
7. IT Consulting

Business Brokerage (Revenues $350K - $20 Million)
Business Buyer Consulting
Business Appraisals
Merger & Acquisition Services
Expert Negotiations
Business & Franchise Consulting (no franchise development)
SBA & Bank Funding
"Angel" & Professional Business Investors
Commercial Real Estate Brokerage

The rudiments of business are learned; the subtleties of business are experienced.

Bob Lucido’s career as an entrepreneur & Business Broker is a mosaic of modern business. He has sold, merged, established, funded, developed, managed and consulted to a diverse group of business enterprises. Therapist Associates, Inc., American Medical International, CIBA Pharmaceuticals, Commercial Union Insurance, VR Business Brokers, Fisher Controls International & ITT Sheraton Hotels represent only a cross section of companies who have engaged Bob to assist them with marketing, sales, brokerage & management assignments.

Bob has personally sold hundreds of privately held businesses.

Bob possesses a sensitivity gained from personally creating, managing, selling and buying businesses. Combined with over 20 years of training and experience in appraising businesses, identifying buyers and sellers and negotiating transactions on behalf of his clients, Bob has earned a national reputation as an accomplished advocate.

Bob is a former Executive Vice President and Chief Operating Officer of VR Business Brokers, Inc. He was the founder of the Business Brokerage Division and the Commercial Real Estate Manager of Vernon A. Martin, Inc. one of Massachusetts largest family owned Real Estate Firms.

During his career, Bob has sold businesses ranging from Soft Serve [ice cream] to Software (several). His accomplishments include selling privately owned businesses to publicly traded companies.

Bob believes "the strategic value of a privately held business can be overlooked when using financial performance as the only indicator of value. I look for value in human resources, local and regional market dominance and value added services. This "search for value" philosophy generates higher selling prices for my clients than might be anticipated by others.

During his 25+ year career, Bob has saved business buyers a great deal of money and after closing turmoil, aggravation and legal expense by reviewing and modifying deals of his Business Buyer Clients before they are completed containing costly business buying errors.

Bob is an Independent Business Appraiser and has acted as an Expert Witness for Business Valuation Litigation.

Areas Served

  • Essex County, MA
  • Suffolk County, MA
  • Middlesex County, MA
  • Norfolk County, MA
  • Plymouth County, MA


  • Bob is an Accredited Business Intermediary (ABI) a designation granted by the American Business Brokers Association Former Member, The Institute of Business Appraisers Licensed Massachusetts Commercial Real Estate Broker (30 Yrs.) Granted "Expert" Business Broker Status (specific industry groups) by Business Brokerage Press A.S. NSCC, Beverly, MA Harvard Teaching Hospitals Respiratory Therapy Program 924th Registered Respiratory Therapist in U.S. Former President Greater New England Society of Respiratory Therapists Former Incorporator North Shore Medical Center, Salem, MA

Established Businesses For Sale

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