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Lawrence Franz
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Larry Bonino

Mid-Atlantic Business Advisory Services
Services Offered
Lawrence Franz, an M&A Advisor at Marathon Business Advisory Services, offers M&A advisory and business brokerage services for owners of privately-held businesses seeking to sell and Individuals looking to purchase Main Street and Lower Middle Market segment businesses. Sell-side support encompasses business valuation for pricing, strategic pre-sale planning to optimize the sale, targeted marketing to potential buyers, skilled negotiation of offers, and comprehensive facilitation of the ownership transfer and closing process.
Lawrence Franz and Marathon also selectively represents companies looking to acquire businesses for growth, diversification, or capital investment. Buy-side services include assisting with defining acquisition targets, identifying and engaging suitable seller prospects, presenting these opportunities to the acquiring company for review, managing offer negotiations, and guiding the ownership transfer and closing procedures.
Marathon caters to two primary sell-side market segments. The Lower Middle Market typically involves companies with projected sale values between $2 million and $25 million. Sellers in this segment are usually privately-owned businesses with motivations such as retirement, competitive pressures, significant capital expenditure needs, or workforce challenges. Acquirers are often institutional entities like larger industry players pursuing horizontal roll-ups or vertical integration, as well as private equity firms and other financial investors. The Main Street market segment comprises owner-operated businesses with anticipated sale transaction values ranging from $250,000 to $2 million. Sellers in this segment commonly seek to sell due to retirement or other life events such as illness, partner disagreements, lack of successor management, or the loss of key employees. On the buy-side, Marathon serves the same two market segments with a selective approach to client engagements.
About

Lawrence G. Franz, P.T. M.B.A.
Profile in Brief:

• A strong background working in both larger corporate environment and small business financial and operations management and Mergers and Acquisitions
• Experienced Executive with years of operations, financial management and strategic growth management, planning and implementation
• Entrepreneurial experience of successfully founding, managing and selling several businesses
• Licensed practicing clinician and executive in the healthcare industry since 1987
• Licensed operating auctioneer and owner of an auction and asset liquidation company since 2013
• Currently Licensed in the Commonwealth of Pennsylvania:
o Licensed Physical Therapist license number PT006362L
o Licensed Auctioneer license number AU005842
• Education
o Magna Cum Laude, B.S. in Physical Therapy from Thomas Jefferson University, Philadelphia, PA
o Suma Cum Laude, M.B.A. in Finance and Management from West Chester University, West Chester, PA
o Certificate in the program of Auctioneering from Reading Area Community College, Reading, PA
• Experienced Public Speaker - Presenter on a national level delivering presentations to large, medium sized and small audiences
• Past Adjunct professor and instructor at Beaver College (now known as Acadia University) and Hahnemann University (now known as Drexel University School of Medicine)
• Auctioneer and owner of auction and asset liquidation services performing over one thousand auctions and the liquidation of tens of thousands of assets
Business Consultation and Management experience in brief includes:
• Analysis of operations and financial performance to established plans
• Develop, establishment and management of performance standards, goals and metrics
• Capital and operational budgeting processes
• Proforma projections, financial forecasts
• Restructuring of operational and business plans for profitability and increased value of operations
• Forensic examination, background research and reconstruction of financial statements
• Cost analysis by product line, service line and specific operations
• Assessing and managing operational and financial risk
• Experience in business valuations, due diligence, mergers and acquisitions
• Business plan development and market position analysis
• Development of job descriptions, company policies and procedures
• Experienced in dispute resolution, business legal proceedings and legal depositions

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Health Care & Fitness
  • Financial Services
  • Retail
  • Non-Operating or Distressed Businesses
  • Sales of Family or Partner Owned Businesses
  • Valuation Services
Areas Served
Languages

English

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