David Ganulin (SVP, Business Development)

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Integrity Square, The HALO Advisors


Founded in early 2010, the professionals of Integrity Square recognized a need for a new kind of advisory firm. Our mission is to connect and empower fast growing companies, exceptional entrepreneurs, seasoned executives, and capital providers, who all share a common set of values to achieve sustainable growth. We focus on thoroughly understanding our clients’ needs and place those needs first. We provide straightforward advice to our clients and deliver on our commitments.

The firm has assisted in over 60 merger & acquisition, private placement and advisory assignments In North America, Europe and Asia as well as overseeing investments backing passionate entrepreneurs.

The professionals at Integrity Square have spent decades as experts in the active lifestyle and franchise sectors. We pool together experiences as investment bankers, executives, and management consultants in these industries.

We know the business characteristics, market trends, and the participants thoroughly, enabling us to operate efficiently and quickly on behalf of our clients. We deliver creative solutions and unique access, and have worked on a variety to M&A advisory, private placement, capital raising and strategic consulting engagements.

Services Offered

*Sell-Side Advisory
*Buy-Side Advisory
*Capital Raising
*Private Placements
*Valuation Services
*Special Situations

*Strategic Consulting
*Market Intelligence
*Due Diligence
*Board Representation
*Executive Search

*Partnership Development
*Networking Events
*Real Estate Partners


Pete Moore

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square (“ISQ”), an early-stage growth equity investor and the leading boutique financial advisory firm serving the Health, Active Lifestyle & Outdoors (“HALO”) sector.

Since opening ISQ in 2010, the firm has assisted in over 40 merger & acquisition, private placement and advisory assignments In North America, Europe and Asia including transactions with (or for) LA Fitness, Spectrum Clubs, Gold’s Gym International, Space Cycle, Urban Active, Massage Envy, Crunch, ClubReady and numerous private equity firms.

ISQ currently oversees investments backing passionate entrepreneurs at HigherDOSE, XTEND, GRECO Fitness, Promotion Vault and Keri Glassman’s Nutritious Life. In addition, ISQ has a broad network of HALO consultants and advisors placed throughout the sector.

Prior to founding ISQ, Pete was Head of the Active Lifestyle & Wellness Group and Co-Head of Private Equity Coverage at Sagent Advisors Inc., since late 2003. Prior to joining Sagent, in 2000-2003, Pete was a co-founder and CFO of FitnessInsite, a web-based member relationship management software firm with over 1,500 clients (based in Arizona), at which he invested all of his capital, leveraged his credit cards and learned the hard way on what is takes to manage a successful small business. As he typically states: “Experience is what you get, when you don’t get what you want”…then following up with: “those who take power have power, those who ask for power never get it.” Pete brings a unique and refreshing approach to starting and managing new ventures and has real-life experiences to help entrepreneurs on their complicated path to success.

Earlier in his career, Pete was a Senior Associate at Brockway Moran & Partners, the equity group who owned Gold’s Gym International, Inc.; an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. Pete graduated Emory University (BBA 1994) and Harvard Business School (1999). While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment which is being sold to Ritchie Bros for $758 million, a deal which will close in Q2 2017.

He also is rumored to have been the Intramural Athlete of the Year at Emory University in 1993.

Favorite Fitness Activities: Basketball, american football, spinning, golf, juggling and jumping rope at the same time.

MBA, Harvard Business School (1999)
BBA, Emory University (1994)

Areas Served

  • New York County, NY
  • Bergen County, NJ
  • Berkshire County, MA
  • New Haven County, CT

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