How a Revitalization Plan Saved a Family Tavern and Turned It Into a Thriving Business

Bull Run Restaurant Shirley MA When the historic Bull Run Restaurant was put up for sale, Allison Tocci saw an amazing opportunity.

Back in the 1800s, the popular restaurant and tavern was the first stop on the Boston-to-Albany Stagecoach route and for years it was known as a popular meeting spot for politicians and celebrities. In the 1940s it was purchased by Allison's father, an Italian immigrant from Sicely named Leonardo Guercio. It was later passed on Allison's brother after her father died. Then, after seventy years of prosperity, the 2007 Recession hit and the Bull Run struggled to survive.

Determined to keep the restaurant in her family, Alison Tocci stepped in and bought it from her brother. They recognized the Bull Run's value and untapped potential. With her background in marketing and music, she and her husband George came up with a revitalization plan that turned out to be a rousing success. Read the entire article on and learn how Alison and her husband turned the Bull Run once again into a thriving business.