As the calendar flips to 2016, it’s time to think about New Year’s Resolutions both for you and your business. There is one easy New Year’s Resolution that every entrepreneur should put on their list as it will give them a new look and help them get off to a fresh start in 2016: The Business Card Makeover.
One important thing I’ve learned over the years is that your personal brand is just as important as the products or services you sell, and it has often been said that you are what your business card says you are. By taking a fresh look at your business card and giving it a makeover, you will be able to kick off the New Year right and leave a positive impression thanks to a business card that truly stands out.
3 Quick and Easy Business Card Makeover Tips to Help You Stand Out
- Make sure all information is accurate and the up to date with current trends – Before getting into the design, make sure you have not just accurate contact information but also information that is in line with current trends. If you want to drive your clients to engage with you online, make sure your social media names listed along with traditional contact information. Distinguish your cell phone from your office line if you conduct business through text messages. You can also add a QR code to your business card to make for easy access to your website from mobile devices.
- Make sure your business card captures your personality and matches your brand identity – You want your business card to represent your business, but also yourself. Adding a little bit of your own unique style to your business card – such as choosing a new paper stock that feels right to you or using foil stamping/embossing to include a touch of elegance and texture – will only serve your needs better and help you stand out in the New Year.
- Get a professional opinion and custom design – Now that you have the right information and the desired look in mind for your business card makeover, it’s time to get a professional opinion and custom design from your local business services provider. Seeing a professional designer and printer in person and speaking with them about a custom design is a great way to avoid cookie-cutter templates. With all of the work that you put into your business card makeover, the last thing you want is to have the same card design as everyone else. Your business card should be an extension of your unique brand identity, and getting a professional opinion to talk things out is the best way to make sure your business card reflects who you really are.
By taking a new approach to your business card and making it a New Year’s resolution to give it a makeover, the end result will be a brand new printed set of custom business cards that shows everyone that you can’t wait to turn the page and do business in 2016.
Happy New Year!
Bob Ylinen is regional vice president for Minuteman Press International for the Northern California region providing ongoing support to Minuteman Press franchise locations in his area. For Minuteman Press franchise opportunities, visit www.minutemanpressfranchise.com.