Turnkey Entry into the $15 Billion Mattress Market

Turnkey Entry into the $15 Billion Mattress Market
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Initial Fee: $49,900

Capital Req'd: $1

Turnkey Entry into the $15 Billion Mattress Market

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Startup Description

Premium Hybrid Mattress Bed-in-a-Box E-Retailer

The world’s first performance hybrid mattress shipped to your home in a box, offering muscle recovery and better sleep for active lifestyles. The perfect fusion of premium pocket-springs for support and ultra high-density foam for pressure relief. Manufactured on-demand by our U.S. supplier and drop-shipped directly to the consumer. This is a turnkey entry into the $15 billion U.S. bedding industry for a savvy online marketer.

SOFT LAUNCHED IN APRIL 2018: Growing month-to-month sales volume, 55 referral partnerships established, growing organic traffic base.

PRICE: $49,900 USD

DEAL STRUCTURE: An asset purchase and assignment of the supplier/drop-shipper agreement.

IDEAL OPPORTUNITY FOR:

Social, affiliate, or paid search marketers seeking a proprietary brand with very high margins
Endurance event management firms, endurance event marketing agencies, and endurance media companies
Professional athletes and fitness industry influencers
Brick and mortar furniture / mattress companies seeking a turn-key bed-in-a-box direct to consumer play Bedding industry veterans
Amazon (FBA) seller/vendors seeking a mattress segment entry or to diversify their existing mattress offerings off-Amazon
Mattress comparison/review site owners, mattress bloggers, and mattress content copywriters

ASSETS INCLUDED:

E-Commerce Website (on the Shopify Platform), with integrated apps for product reviews (Yotpo Reviews), automated fulfillment processing (Xporter Data Export), customer live chat (Small Chat), Google Analytics, and a Facebook pixel
Domain names: RecovrMattress.com and RecoverMattress.com (which redirects to RecovrMattress.com)
Branding Assets:
High res photography files from our professional photo-shoot

Graphics files covering product attributes and composition

Unpacking instructional video

Brand/logo assets, including desktop displays and coupon code card templates

Marketing Materials, including a banner sign and a limited stock of 5x7 and 8x10 displays

Social Media accounts:
Facebook: https://www.facebook.com/recovrmattress

Instagram: https://www.instagram.com/recovrmattress (over 1,000 followers)

Twitter: https://twitter.com/recovrmattress

Customer / Abandoner email list: 100-150 records
56 member Recovr Mattress referral network (see below)
50 Recovr Mattress affiliates on the Avantlink platform
Supplier and Drop-shipper Contract assignment

PRODUCTS:

Recovr Mattress - Twin
Recovr Mattress - Twin XL
Recovr Mattress - Full
Recovr Mattress - Queen
Recovr Mattress - King
Recovr Mattress - California King

PRODUCT ATTRIBUTES:

Muscle recovery and better sleep for active lifestyles
The world’s only performance hybrid mattress shipped to your home in a box
The perfect fusion of Premium Pocket-Springs for support and UltraHigh-Density Foam for pressure relief
100 Night Risk-Free Trial
Eco-Friendly CertiPUR Certified
Fast, Free Shipping
Made in the USA
SOFT LAUNCH (APR-SEPT 2018) MILESTONES ACHIEVED:

Referral network launched. Vanity coupon codes, POS displays, and thousands of coupon cards printed and distributed to 56 referral network partners:
3 Crossfit box owners

18 ambassador/influences

13 AirBnb/VRBO Super Hosts

2 Chiropractic clinics

5 Realtors

1 Physician

2 Running clubs

5 Radio hosts / podcasts

7 Race organizers

· Launched social media accounts, and reached 1,000 Instagram followers
· Launched mattress blog
· Voted “Best Mattress Brand” on Ranker.com
· Site traffic: 2000-2700/m - all organic (no paid media to-date)
· Site traffic sources:
Direct 39%

Social 26%

Referral links 22% (links from 525 3rd party websites)

Organic search 12%

Other 1%

·Soft Launch Period Revenue: $11K
·Affiliate network launched on Avantlink - 50 active affiliates enrolled to-date

Detailed Information

Facilities:
E-Commerce Website (on the Shopify Platform), with integrated apps for product reviews (Yotpo Reviews), automated fulfillment processing (Xporter Data Export), customer live chat (Small Chat), Google Analytics, and a Facebook pixel Domain names: RecovrMattress.com and RecoverMattress.com (which redirects to RecovrMattress.com) Branding Assets: High res photography files from our professional photo-shoot Graphics files covering product attributes and composition Unpacking instructional video Brand/logo assets, including desktop displays and co
Explanation of Fees and Payments:
$49,900 purchase price, includes all of the assets above. Operating capital requires is 100% marketing. Our premium mattresses are "printed on demand" as they are sold by our USA manufacturing partner then roll packed and drop shipped directly to the consumer via UPS ground. So no inventory to hold or invest in!
Financing:
Annualized from our April 2018 (launch date) through September 2018
Support & Training:
Yes
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Startup Listed By:
Tobias Teeter

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