eCommerce Retailer - Women's Workout Leggings and Athletic Wear


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eCommerce Retailer - Women's Workout Leggings and Athletic Wear
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Asking Price: $75,000

Cash Flow: $72,384

Gross Revenue: $406,868



Inventory: N/A

Established: 2018

eCommerce Retailer - Women's Workout Leggings and Athletic Wear

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Business Description

$400k TTM Sales - Branded Activewear Apparel for Women - $75k SDE

FitGirlsLandis a Shopify eCommerce store focused on selling anti-cellulite leggings and other activewear products for females.

The business competes in the industry by focusing on offering comfortable leggings at low prices, which caters to consumers who are looking for affordable products and not looking to spend $100 on high-end branded leggings.

Traffic and sales are primarily driven by Facebook and Instagram ads. Products are fulfilled from a manufacturer in China who provides all of the new product designs and handles all fulfillment and shipping. Products have FGL’s brand printed on them and the company also includes flyers in their packaging to encourage repeat customers.

Customer service is outsourced to a VA. The owners primary responsibilities are sending the order lists to the supplier on a daily basis, uploading tracking info to Shopify, and managing the ad campaigns. All of these tasks can be outsourced for a relatively low cost which would result in this business requiring less than 5 hours per week to manage.

The seller is looking to exit this business as he has a handful of other eCommerce stores and is looking to free up some of his time to work on his other projects.

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Detailed Information

Fulfillment is 100% outsourced. Fulfilled and dropshipped from China. All fulfillment costs are included in COGS. (Home Based)
Since the industry is primarily dominated by big brands, our approach is to compete on price and offer the lowest cost activewear and leggings. The low price strategy is working extremely well as it caters to the consumers who aren’t looking to spend $100 on big brand products. We also include flyers in the packaging that offers discount codes on the next order which has been great for increasing the number of repeat customers we have
Support & Training:
Owner is willing to spend as much time as necessary to train a new buyer.
Reason for Selling:
Owner owns multiple online business and is trying to trim down his portfolio
This business is Home-Based
Business Website:
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SaleAway, LLC

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