Womens Golf Accessory on Amazon - Profitable with Great Potential

Stanislaus County, CA (Relocatable)

Womens Golf Accessory on Amazon - Profitable with Great Potential
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Asking Price: $28,000

Cash Flow: N/A

Gross Revenue: $74,000

EBITDA: N/A

FF&E: N/A

Inventory: $5,800

Established: 2017

Womens Golf Accessory on Amazon - Profitable with Great Potential

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Business Description

Girls Golf Bling is brand of unique women's golf accessories. The primary product is a metal ball-marker adorned with genuine Swarovski crystals which attaches to either a magnetic necklace to be worn as jewelry, or to a magnetic hat clip. The product is listed in the sporting goods category of Amazon and is highly competitive in the space, though incredibly niche. Currently the only marketing vehicle is Amazon sponsored ads, so there is an opportunity to expand into search-engine marketing, social media, as well as selling on additional 3rd party marketplaces.

The product has been sold into over 100 pro shops prior to our taking over the brand mid-2017, however there has not been a focus on the wholesale business since then. There is a very good opportunity to improve sales and profitability as well as brand awareness with an appropriate B2B effort.

Detailed Information

Location:
Stanislaus County, CA
Inventory:
Included in asking price
Employees:
0
Facilities:
Home Based
Competition:
Very niche market with little competition
Growth & Expansion:
There are over 15,000 pro shops in the US. Past sell-in included $175-$350 "kits" at a 50% IMU and 50% gross margin. Kits typically sell through the shop quarterly. With 5% market penetration (750 pro shops) and quarterly sell-in of an average $262.50 kit at 50% gross margin, annual incremental revenue of $787K is possible. Assuming 10% of revenue spent on marketing and 15% on SG&A, annual profit of $196K could be earned. Huge opportunity to expand B2C with increased digital efforts as well.
Support & Training:
60 days of support in transition will be included
Reason for Selling:
No time to manage due to full-time job and other ventures
Home-Based:
This business is Home-Based
Business Website:
http://www.GirlsGolfBling.com
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Business Listed By:
William Dickerson

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