Visual Branding & Design Firm - Consumer Packaged Goods Specialty

North East

Visual Branding & Design Firm - Consumer Packaged Goods Specialty
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Cash Flow: N/A

Gross Revenue: $5,000,000



Inventory: N/A

Established: N/A

Visual Branding & Design Firm - Consumer Packaged Goods Specialty

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Business Description

The Company is an established service firm specializing in visual branding/design services for legacy and new generation consumer packaged goods (CPG) companies and service brands. It generates revenue from packaging design (75% of 2017 sales), point-of-sale (POS) and merchandising (15%), and brand strategy (10%) services.

The Company is organized into a fully-integrated, cross-functional team of professionals specially trained in visual branding for CPG and service brands. This team consists of brand strategists, account managers, designers, illustrators, and production artists each with an average of 10+ years experience in the industry. It is currently staffed by 23 full-time and 10 part-time employees.

The Company has a proven track record over its 25+-year history in creating successful brand renovations and creating successful new product innovations. These successes are for popular brands across a range of CPG/service categories: food, beverage, HBA, HH, OTC, and hospitality, among others.

It operates from an 8,200-square foot office facility; however, its operations are not limited by its facility space. The Company can accomodate higher revenues without major facility improvements or expansion.

Detailed Information

* Superior Name and Reputation: The Company has a long-standing (25+-year) reputation for providing high-quality, strategic visual branding and design services, on-time and within budget at a competitive fee structure, backed by exceptional client service. * Multinational Reach: The Company serves clients in select markets throughout the US and North America. Other markets served include Europe, the Caribbean, and South America. * Strong Balance Sheet: The Company’s unadjusted balance sheet at the end of 2017 reflected total assets of $3.4 million and owner’s equity of $2.7 million.
Growth & Expansion:
Given additional resources, the Company has opportunities to accelerate revenue and profit growth by diversifying and expanding its customer base and geographic markets, capitalizing further on existing customer relationships, hiring additional dedicated and experienced sales professionals, and implementing a comprehensive marketing strategy.
Support & Training:
As needed
Reason for Selling:
Additional capital required to take company to the next level
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George Nova

Business Listed By:
George Nova

Generational Equity, LLC

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Sponsoring Broker:
Lisa Lippe

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