Two Famous Brand Name Premium Ice Cream Shops in Manhattan

Manhattan, NY (New York County)

Seller Financing Available
Two Famous Brand Name Premium Ice Cream Shops in Manhattan
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Asking Price: $995,000

Cash Flow: $310,997

Gross Revenue: $982,657

EBITDA: N/A

FF&E: N/A

Inventory: $10,000

Rent: $9,000 /Month

Established: 1981

Two Famous Brand Name Premium Ice Cream Shops in Manhattan

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Business Description

THE BEST THERE IS !

Business Description:
TWO LONG-STANDING, HISTORICALLY SIGNIFICANT, PREMIUM BRAND ICE CREAM SHOPS HANDLING SPECIAL REQUESTS & CATERING BUSINESSES IN MANHATTAN, RUN AS ONE BUSINESS.

THIS Internationally known ice cream brand uses the highest quality, natural ingredients to make ITS PREMIUM ICE CREAM, FROZEN YOGURT AND SORBET.

Location, Location, Location:

Located in premier neighborhoods in the city, these shops are strategically located to ensure coverage throughout Manhattan (and the outer boroughs and parts of New Jersey, for deliveries).

The shops are located in high traffic areas, make deliveries, sell cakes, and offer corporate and private catering.

Each shop is located in a highly desirable area with heavy foot traffic, easy access to multiple modes of public transportation for deliveries and easy access to companies all over the city.

The shops benefit from walk in traffic, as well as, a growing corporate business which can be serviced out of any shop.

The shops have favorable lease terms with excellent landlords.

Marketing & Brand Strategy:

The shops have a unified marketing and brand strategy with the following elements:

Website:

State-of-the-art, professionally designed website that was rebuilt and optimized for mobile
Highly valuable domain name
Easy to navigate with information readily accessible on all three shops
Extensive online cake gallery with over 150 designs
Online cake ordering
Online sundae party ordering
Google Ads

Year-round advertising using well-written ads (both text and images in various sizes)
Highly targeted ads using zip codes
Consistently in the top 1 or 2 positions; 1% CTR
Seamless/GrubHub & UberEATS

Full menu available on the dominant online food ordering and delivery services in the city since 2013 and on Uber EATS since early 2017
Because the services provide delivery, the shops have lower labor costs without the need for delivery staff.
These delivery services have significantly added to sales in cold and inclement weather, smoothing seasonal fluctuations in sales.
Employees:

Each shop has a solid manager in place who is supported by an assistant manager and stable, long standing employees some of whom have been with the current owners for over nine years.

The owners also have a pipeline of catering staff that can be tapped during high season when many catering events are held.

The cake decorators are experienced and can fulfill any design request.

Competitive Advantage:

World-renowned brand, robust online presence; solid track record of corporate catering with repeat customers; online advertising know-how; partnerships with 10 children’s party venues, a customer list of more than 5,000 names, 40-50 repeat corporate customers; stable employees; and high touch customer service.

Historical Summary:
Current owners acquired the business in 2008 and have been operating the businesses profitability during their tenure.

This is due to both top line growth through marketing, excellent customer service, and multiples lines of business and customer segments, as well as managing costs effectively through inventory control, seasonal staffing, controlling food costs, and spending marketing dollars wisely.

Revenue growth has come through expanding multiple lines of business: cakes, sundae parties, catering and walk-in, as well as growing the customer segments.

Their customer segments include private individuals, weddings, corporations, children’s party venues, K-12 schools, universities, and property management companies.

Attached Documents


Detailed Information

Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
1,000
Lease Expiration:
N/A
Employees:
4/FT AND 5/PT
Facilities:
TWO LOCATIONS IN MANHATTAN
Competition:
The shops continue to face declining competition from artisan ice cream shops and branded frozen yogurt shops. There are no artisan ice cream shops located within a 5+ block radius of any of the shops. Furthermore, yogurt shops continue to be viewed as passing fads, and most do not offer cakes or catering, and if they do, their product line is very limited in comparison. In fact, many of the competitors have closed their doors over the past two years, whereas these shops remain profitable and are growing.
Growth & Expansion:
UNLIMITED
Support & Training:
COMPLETE TRAINING AND SUPPORT INCLUDED IN SALE
Reason for Selling:
RETIREMENT
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