Super Premium Specialty Food Product

Monterey County, CA (Relocatable)

Super Premium Specialty Food Product
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Asking Price: $89,500

Cash Flow: N/A

Gross Revenue: $197,742

EBITDA: $35,847


Inventory: $20,000

Established: 2011

Super Premium Specialty Food Product

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Business Description

This company was established in 2011 to provide customers with something the market lacked--super-premium, high-quality, bake-at-home cookie and bar products. With a loyal and growing customer base, the business has used a co-packer to manufacture the product for distribution to 50+ retailers throughout the West Coast that include Whole Foods (Northern and Southern Cal) and several other high-end specialty grocery retail chains.

With a west-coast distributor, the product line can easily be expanded further to include additional SKUs and placement at more stores within the established customer/buyer retail chains. Direct to consumer is a potent option that can be implemented quickly through the current website.

The product features ingredients that are superior to the competition. We only use all-natural ingredients, premium chocolate and are preservative-free. We use real butter, cane sugars, and pure vanilla extract. The packaging, website and all marketing materials were redesigned in 2016 which increased sales substantially. The product commands strong shelf placement in the refrigerated case.

The business would benefit further by a buyer with in-house production infrastructure in place to create substantial cost efficiencies. Buyers with their own facility can increase the EBITDA margin substantially.

The price point for seller's product has not been raised since 2016 and while costs for raw materials and labor have increased, the business has continued to retain a positive cash flow since it's first full-year in business.

The current owner manages this business from home which can be anywhere. After copacking is arranged, minimal time at the manufacturing facility is required.

After signing a mutual NDA, seller will provide a detailed offer memorandum.

Detailed Information

Monterey County, CA
Included in asking price
There is no facility or equipment included in the sale. Currently, a co-packer is contracted. The buyer would need his/her own manufacturing facility or co-packer. The production facility can be relocated to almost anywhere in California depending on distribution routes of pickups.
There are competing ready-to- bake products in the market but they are sold at a much lower price point and are slab or tubes with many preservatives. Our products are made by hand with traditional recipes. These facts visually separate out our product at the shelf. We are the only option in the super-premium arena.
Growth & Expansion:
There is a large opportunity for growth: acquiring new locations not yet selling/aware of the product (our #1 seller is approved at all NorCal and SOPAC Whole Foods) and also in adding new SKUs to this growing/recognizable brand. Additionally, direct to consumer shipping via an online store provides significant expansion options.
Support & Training:
Seller will be available for support & training for a period agreed by both parties.
Reason for Selling:
Owner has another company and can't devote herself to the business any longer.
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Business Listed By:
Siri Eklund

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