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Santa Fe Award-Winning Niche Publication

Santa Fe, NM (Santa Fe County)

Santa Fe Award-Winning Niche Publication
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Asking Price: $95,000

Cash Flow: $50,900

Gross Revenue: $85,789

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Established: 1995

Santa Fe Award-Winning Niche Publication

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Business Description

Tumbleweeds enjoys an established advertising base, strong distribution, and a talented team of writers, designers and editors. This quarterly has been a cherished resource among Northern New Mexican families and visitors with children for nearly a quarter century. The full-color, glossy-covered publication has been prized for its quality writing, events calendar and special inserts.

The editorial focus helps schools, cultural organizations, small businesses and service providers connect with this key target market. Many have been advertising in the pages of this publication for ten years or longer. Some have been with Tumbleweeds since its first issue in 1995, and this is reflected in the steady or growing numbers. Summer 2019 advertising sales were up 10% over the previous year.

This home-based business is an attractive add-on to an existing media company as well as a rewarding lifestyle opportunity. New owners will engage with the talent that helps enrich the Santa Fe experience for parents, children and adolescents. The work schedule ranges from full-time to just a few hours per week, depending on the production schedule.

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Detailed Information

Location:
Santa Fe, NM
Employees:
7 PT
Facilities:
This is a home-based business.
Competition:
Tumbleweeds’ focus, long shelf life, and free distribution throughout the community has made it an attractive and vital vehicle for local businesses and organizations to connect with parents throughout its service area.
Growth & Expansion:
“Niche publishers have not merely survived the past decade - many of them are thriving. . . These publishers have tapped into a sense of community in a particular geography or into a passion or profession around a particular topic,” writes Barry Tanoff, an audience insight specialist with CredSpark. New owners can enhance Tumbleweeds’ online presence and engage a part-time sales ad person to continue to grow its advertising base.
Financing:
Yes
Support & Training:
The Seller will negotiate a training and transition phase. New owners will benefit from strong interpersonal and editorial skills. Editors, writers and a chief designer are in place to support new owners. All employees are contract-based.
Reason for Selling:
Seller will pursue other interests.
Business Website:
http://www.sftumbleweeds.com/
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Michael Greene

Business Listed By:
Michael Greene

Sam Goldenberg & Associates

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