Profitable Apparel,Footwear

Afton, WY (Lincoln County)

Profitable Apparel,Footwear
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Asking Price: $400,000

Cash Flow: N/A

Gross Revenue: $550,000



Inventory: $300,000

Rent: $1,200 /Month

Established: 1996

Profitable Apparel,Footwear

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Business Description

Swiftcreek Trading-- a successful small town,"Mom and Pop" store

If you are looking for adventure, Star Valley Wyoming is the place for you. Swift creek Trading, a store located on Afton's main street, is for sale!!! We are located approx. 75 miles south of Jackson Wyoming and Yellowstone National Park. Our We are on Hwy. 89, the Scenic By Way that passes through Star Valley.
In 2003, it was a typical western apparel, workwear and footwear store. We as new owners, began expanding to include besides western, Levi jeans,Docker dress pants, VanHeusen shirts and Ties. Thanks to the help of our younger generation, we added Silver and Miss Me jeans, American Fighter,and Under Armour. Swiftcreek Trading is a great balance of traditional Carhartt and Woolrich to the Fashion western of Roper / Wrangler to Browning and Women's dresses and skirts.We have a great selection of casual and steel toe footwear to include Redwing,Georgia,Thorogood, Justin and Ariat. Snow brings in customers buying Muck, Bogs, and Kamik winter footwear for the whole family. It is a family business. It's a fun business.Our prices are competitive, so our customers tell us. Our slogan is Swiftcreek Trading--"Where quality is affordable everyday". We love special ordering for the locals. We love meeting great people from all over the world. Many are return customers. We have that friendly hometown atmosphere that makes people want to come back and visit again. The majority of these people fly in to airport in Salt Lake City, rent a car and head to Jackson, stopping at our store along the way. Salt Lake City Utah is about 3 and half hours away from Afton Wyoming. We get alot of repeat business from people outside of our area. We have developed friendships with many people. Swiftcreek Trading.
Its important to know that our business is good generally from May through the rest of the year. The first 3 months of the year are slower in sales. This is common for many businesses in the area.It has been helpful to special order FR and Hi-vis for some of our local companies and then embroider their company logo on the items.
Our area of Afton / Star Valley is a very beautiful place to live. We have 4 definite seasons of the year. Many people have moved to our area over the past several years, and it will continue to grow. There is a lot of building/construction taking place. There is a temple of the Church of Jesus Christ of Latter Day Saints in Afton. This has brought people to our area. In the mountains next to Afton, is one of the 3 world famous intermittent springs. Many people come to see these springs. We are located in the Bridger Teton National Forest. Many people come to recreate in these mountains which includes fishing, hunting, camping, and other fun activities.
Star Valley is about 50 miles long and 10 miles wide, with mountains on both sides of the valley. The Idaho border being on the west side. In terms of shopping, we are located about 2 hours from Idaho Falls Idaho, and 2 hours from Logan Utah. We have a very excellent school system,with a lot of parental support. The Star Valley Medical Center has won some national awards for staff / services and equipment. Star Valley is known for its friendly, giving people. Whenever there is a need in the community, such as tragic accidents, medical needs, or businesses and membesr of the community step up with fundraisers, dinners, bakesales, and auctions to help whoever is in need. We love being apart of such a wonderful place to live and work. Swift Creek Trading----A Great Wyoming Adventure!!!!

Detailed Information

Included in asking price
Real Estate:
Building SF:
Lease Expiration:
The building we lease is located on mainstreet,downtown Afton Wyoming,next to the world famous, Elkhorn arch (biggest in the world). There is parking on the main street of Afton, and also a large parking area behind our store that is available for many vehicles. New lights were installed in the store about 7 years ago. We have a good size storage room in the back where our embroidery machine is also located. Three people own the building. One of owners said he would sell his share of the building if new owner wanted to buy his share.
For many years, there weren't many options for shopping in the area. Only recently has a small Shopko and Tractor Supply come to our area and open up their store. Thus we saw some decrease in sales from these two stores. We have kept our sales up pretty good because of the quality of our products and the specialized service we do for our customers. They appreciate this and we have received many good comments from our customers. The embroidery service has helped with our sales also.
Growth & Expansion:
Business for this store can be improved dramatically in a couple of key areas. We have not developed a website to market and sell products. This would increase busisness. We have not really taken advantage of all the various social media opportunities to reach new customers and service our existing customers. A new owner that has the knowledge and help to develop these two areas, will improve sales. Also, our current embroidery businesss an be expanded by advertising. It would be good to train a second person to do embroidery.
Support & Training:
Owners will still live in area and will provide support and training to help new owners. There are two other employees that would like to remain working if possible, and they have a great knowledge of the store and business.
Reason for Selling:
Reached age of retirement
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Business Listed By:
Deb Wolfley

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