Probiotic Beverage Company; Steady Sales and Multiple Distributors

Hennepin County, MN (Relocatable)

Flagship Product
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Asking Price: $150,000

Cash Flow: N/A

Gross Revenue: N/A

EBITDA: N/A

FF&E: $6,500

Inventory: $11,500

Rent: $1,100 /Month

Established: 2016

Probiotic Beverage Company; Steady Sales and Multiple Distributors

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Business Description

Organic Probiotic Coconut Kefir; Great Margins

This coconut kefir start-up is a great addition for an established company looking to expand their portfolio. To the experienced marketing agent, our products are an easy pitch into Whole Foods, NGVC, The Fresh Market, and countless other large chain retailers.

Coconut kefir is fermented coconut water; our process uses young Thai coconut water, adds heat and probiotic cultures, and then ferments! This results in an extremely efficacious probiotic that outpaces competitive probiotics in pills and powders.

We produce the only organic coconut kefir in the country and are certified USDA Organic; our products are also 100% vegan. We produce six skus; two multi-serving 16oz and four single-serving "shots." Everything is contained in premium packaging; glass bottles, aluminum caps, and felt labels that all work in harmony to communicate probiotic functionality, modern appeal, and transparency. We have pioneered a way for probiotic products to show this transparency that is becoming more and more important for consumers. Each batch we produce is tested for CFU (probiotic) count, we then post the results to our website so that customers can verify the content claim on our label of 15-30 billion CFU/serving.

We are currently carried in 4 distributors; two in CA and two in MN. Our products are carried in about 120 locations. We also have a significant following on Amazon moving between 50-80 orders/month.

Our products would fit in great to an established company's lineup of beverages or health foods; we have fantastic margins and the space where we are merchandised in stores is due for change from the old, tired brands that are now struggling to compete.

Detailed Information

Location:
Hennepin County, MN
Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
2,200
Lease Expiration:
2/29/2020
Employees:
2
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
We lease the facility we produce our products in; it is 2200 sq. ft. and we have 7 months remaining on our lease. We sublease a portion of the production area to another food producer on the same lease schedule. Our assets include a 10x10 walk in cooler, 10 chest freezers, stainless tables and sinks, and racking/shelving.
Competition:
There are two national brands that produce coconut kefir. Neither are organic and neither post their CFU counts, which again, is becoming very important to consumers. This space is not at all saturated yet and there are multiple areas in major retailers where coconut kefir has yet to be merchandised that would increase sales velocity dramatically.
Growth & Expansion:
Our production process could be applied to a variety of different fermented beverages with little alteration or investment needed. With experience and connection, our products are an easy pitch to major retailers, which would automatically expand distribution and exponentially increase sales. Amazon sales could see huge growth with more targeted advertising efforts and further investment; our refrigerated shipping platform could be applied to many other niche products that are highly sought after but are not carried in major retailers.
Support & Training:
Anything and everything you need! In depth training on our production process, supplier information, customer lists, and pricing and merchandising information. Support after the sale and beyond.
Reason for Selling:
Unable to obtain support from major retailers to expand distribution.
Business Website:
http://www.thirtytwoprobiotics.com
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Business Listed By:
Garret McCormick

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