Premium Kids Toys eCommerce Brand - Trademarked, Amazon FBA Business

Hoffman Estates, IL (Cook County) (Relocatable)

Classic Kids Toy Brand
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Asking Price: $165,000

Cash Flow: $66,200

Gross Revenue: $761,031



Inventory: $70,000*

Established: 2016

*not included in asking price.

Premium Kids Toys eCommerce Brand - Trademarked, Amazon FBA Business

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Business Description

Unique Products - Passionate buyers - Large Catalog Ready for Growth


For sale is a trademarked, brand-registered, 5-star Amazon FBA retailer in the toys space, specializing in premium wooden toys. The brand consists of 38 SKUs and an average rating of 4.4 across all product reviews. Customers love the high quality look and feel of the toys. Discerning parents appreciate the “low-tech” open-ended play the toys foster, encouraging fine and gross motor skills, creativity, problem-solving and cooperation.

While the sales are primarily driven through the Amazon FBA USA marketplace, orders are also received via its own website (shopify platform) as well as the sales channel.
The business is entirely turn-key, operations and customer service are handled by virtual assistants (but could easily be taken on by new owner). And of course, a bonus of being in the toy space is while sales are relatively steady most of the year, they quadruple during Q4, for enormous profit.

Also included in this sale are a few additional products that fall outside the main brand that have been sold through the same Amazon seller account for years. They make up a small percentage of overall sales volume in the account. These are “bonus” products that the new owner can continue to sell and grow or discontinue to focus on the main toy brand.

- Totally based online, run from anywhere!
- True lifestyle business, allows ultimate flexibility in schedule while running this business
- Evergreen market and classic, timeless products with high nostalgia factor for parents and baby boomer grandparents with $$$ to spend!
- Strong branding and customer following. Very high re-order rate
- Extremely well-reviewed products
- Top-selling products are unique and have been customized to stand apart from competition.
- Well-diversified income between product SKUs
- Registered trademarks and Amazon Brand Registry
- Passionate and loyal brand following

Detailed Information

Hoffman Estates, IL
Not included in asking price
No facilities included in the sale. Assets are all digital (besides inventory). Amazon seller account, walmart seller account, domain and website, logo and brand name trademark. (Home Based)
Our typical customer avatar is female aged between 30-65. Typically moms and grandmas. They love the simplicity and open-ended play of our toys. They’re also often very nostalgic about our toys because they remind them of the same kinds of wooden toys they played with as children. They are willing to spend more money to have something high-quality, not some plastic junk toys that are flooding store shelves these days. Our main competitors are Melissa and Doug, Hape and Janod.
Growth & Expansion:
- Simply stay in stock! Current owner has had trouble staying in stock - Reactivate secondary product SKUs on Amazon. Reviews and listings are already in place - List products on international marketplaces - Expand product line. - Increase and optimize advertising and promotions on Amazon channels. Products do not rank in the top of their current categories, much room for growth here - Continue to grow sales on their own shopify website - Increase efficiency in supply chain, by ordering in larger quantities, shipping entirely by ocean, etc.
Support & Training:
Seller will offer up to 3 months of transition training and support
Reason for Selling:
Can't take this business further myself. Will use cash to invest in a new biz
This business is Home-Based
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Business Listed By:
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