Popular Sporting Goods Store - Loyal and Growing Customer Base!

Longmont, CO (Boulder County)

Well Organized, Loaded with Inventory - Ready for New Owner to Step In!
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Asking Price: $325,000

Cash Flow: N/A

Gross Revenue: $845,000


FF&E: $45,000

Inventory: $160,000*

Rent: $4,254 /Month

Established: 2006

*not included in asking price.

Popular Sporting Goods Store - Loyal and Growing Customer Base!

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Business Description

A common comment from customers who come into Play It Again Sports Longmont is “This is the cleanest and most organized Play It Again Sports store that I have ever seen!” Since it's inception in 2006, maintaining a pleasant shopping environment and providing superior customer service have been key drivers in the success of this location. This has resulted in a very loyal customer base who truly love the brand. With over 2500 names in the Constant Contact email database, 3500 members in the Five Star Loyalty Program which was launched less than two years ago and over 2000 Facebook likes, this store is capturing customers from all areas!

Longmont is growing at a significant pace and will soon have a population in excess of 100,000. A large share of the current customer base is from surrounding towns such as Firestone, Berthoud, Loveland, Erie and Johnstown. The population of these communities is exploding with families with children so future growth at this store is expected to continue.

An active, hands on owner will have an immediate impact on profitability as the current owner's have reduced their active involvement in the daily operations of the store and rely on a strong manager to run much of the day-to-day activities. Active ownership will decrease the payroll expenses and add even more profit to the bottom line.

Revenue growth has been strong and steady in the 12 years since the store was opened. The current owners are nearing retirement so they're looking for new ownership to take over. Renewed energy will keep the store growing and to continue to serve both current and future customers!

About Play It Again Sports
At Play It Again Sports, everybody plays - including our franchisees! It's what they've been doing their entire lives. Whether it's supporting their kids from youth sports to college athletics or playing in their own golf, soccer, baseball or softball league, the common denominator of our typical franchisee is they still love to play and participate in sports in their community.

A Play It Again Sports franchise is the perfect business model for those who want to build a business doing what they love. Where can you spend your day talking about sports, provide a valued service to the community and build a business all at the same time? Right here, at Play It Again Sports - the official sponsor of all those who play!

Detailed Information

Longmont, CO
Not included in asking price
Real Estate:
Building SF:
Lease Expiration:
2FT, 4PT
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
The store is situated in a small strip mall with Hobby Lobby as the anchor. There was a Walmart store in the shopping center until about 8 years ago but it closed and the building was demolished for future development. It is not known what will be done with this prime piece of real estate, but it will certainly be developed in the near future. The store and the center are ~30 years old, but went through a facelift about 5 years ago, so it is an attractive strip mall. There is ample parking and good foot traffic due to a diverse mix of retail and service businesses in the center
Longmont is growing at a significant pace and will soon have a population in excess of 100,000. A large share of our current customer base is from surrounding towns such as Firestone, Berthoud, Loveland, Erie and Johnstown. The population of these communities is exploding with families with children so future growth at our store is expected to continue. Typical big box retailers exist in this area such as Dicks and Big 5 however no other sporting goods retailer can compete with the trade in advantage offered by Play It Again Sports where we buy used gear from our customers who can put that cash towards another purchase. Our top customers buy from us and sell to us on a regular basis.
Growth & Expansion:
• Winter sports (including downhill and cross country skis, snowboards, snowshoes) offer an immediate opportunity to grow store revenues. Currently there is only one small shop that sells used skis/snowboards and provides tuning and adjustments. In 2017, an investment was made in equipment to mount and adjust ski bindings which generated some revenue for this new service. Further investments could be made to really make the store a “Ski and Snowboard Shop” capable of ski, snowboard, and snowshoe rentals, tuning and repairing this equipment. The city needs this as the closure of Sports Authority in 2016 left a void and locals must go to Boulder or elsewhere for these services. • Bicycles are another area where significant growth could be created. Currently the store sells only used bikes and does so fairly well. Offering a wider selection of parts/accessories and also providing services such as tune-ups, minor repairs and rentals could expand the business. • Water Sports, especially Stand-Up Paddleboards is a new business for this store and so far it has been limited to rentals and new/used SUP sales. Significant revenue growth could be attained with more focus and better marketing. • Team and league marketing to even include uniform/apparel business and focus on growing team sport categories with growth potential such as lacrosse, hockey, baseball/softball, wrestling and more!
Support & Training:
Training required and provided by franchisor after purchase of store is completed. On-going franchisor support includes advertising, marketing, merchandising, inventory and financial management. Additional training and education opportunities available at the annual franchisee conference, trade show and regional meetings. In store support is provided through Field Operations Managers through field visits and regular conference calls, meetings, texts and emails. New Product Buying Group is available to assist with assortment planning, sourcing new inventory and more. Franchisor may require an additional investment in working capital and brand standard upgrades.
Reason for Selling:
This business is an established franchise
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(from currently available funds)
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Cat Eckstaedt

Business Listed By:
Cat Eckstaedt

Winmark Corporation

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