Popular NorCal Print Magazine, Websites, 20K+ Online Subscribers

Lake Almanor, CA (Plumas County)

Popular NorCal Print Magazine, Websites, 20K+ Online Subscribers
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Asking Price: $210,000

Cash Flow: N/A

Gross Revenue: N/A

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Established: 2008

Popular NorCal Print Magazine, Websites, 20K+ Online Subscribers

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Business Description

Popular Northern CA Magazine + Highly Searchable Websites

Mountain Valley Living (MVL) Magazine is a very popular Travel & Leisure publication with over 50,000 readers of the print edition plus 22,000 online subscribers. The content is loved and the magazine has huge potential for growth. Currently publishing in the mountains, amid lakes and streams, near gorgeous state and national parks and the Pacific Crest Trail, the business could be run from anywhere in the region we serve. We publish a quarterly magazine + annual Travel Guide showcasing places to go and things to do in Northern California. Content includes Road Trips, Dining Reviews, Critters, Arts & Events, Home & Garden + Real Estate and more. Magazines are distributed free and well-read across Lassen, Plumas, Butte, Shasta and Tehama Counties, attracting over 50,000 readers of the print edition. Over 11 years of organic, online articles about places to go and things to do in the mountains and valleys between Shasta and Tahoe, to the I-5 corridorr make us highly searchable on Google, and a huge benefit to businesses looking to increase their ability to come up in online searches.
The print magazine is distributed in grocery store racks throughout the region(including all Safeways and local grocers), restaurants, medical offices, car washes and a variety of other places where people wait. The publication is continually met with regular readers anxiously awaiting each new edition, also attracting tourists and other new readers.
Publishing in its entirity online, the digital edition with its rich, organic content has escalated our number of online subscribers to over 22,000. (Over 40% of MVL's online subscribers have signed up since July, 2018.)
A potential new owner could easily relocate this turn-key business and run it from any area in our region, including Chico, Redding, Red Bluff, Lake Almanor, Graeagle, Mt. Lassen area, Susanville and beyond. We started the magazine in the kitchen and have ended up operating out of the garage.
Freelance writers are available at reasonable prices and are currently engaged with MVL. Free meals and lodging are often included in trade deals and travel comps are common when reporting on Road Trips, Dining Out, adventures and attractions.

Attached Documents


Detailed Information

Location:
Lake Almanor, CA
Inventory:
Included in asking price
Employees:
1
Facilities:
Assets include two laptop computers and one large computer, and tablet, all apple products, purchased from apple. Office furniture includes desks, book shelves, stationary cabinets copiers, phones and more. (Home Based)
Competition:
There are several publications within the five counties we serve. MVL stands out as a leader in online advertising with a fully responsive digital edition and rich, organic articles attracting high Google search-ability for both articles and advertisers. We create searchable, online posts for small businesses, offering them several bonuses including search-ability at very competitive rates.
Growth & Expansion:
Growth and opportunity abounds! Growth and expansion are tied to how far the new owner wants to expand. While my focus has been on working less, downsizing the business, the publications are extremely well-received by readers and advertisers who stay with us for every edition; the company is clearly ready for expansion. Adding more salespersons throughout the region would immediately increase sales dramatically as would increasing the number of publications per year, and a large opportunity for email marketing exists with our 20,000 online subscribers..
Support & Training:
Owner, Eileen Majors is providing an owners' manual, outlining how to run the company and will provide full training to owners. She is also available to write articles as a freelancer indefinitely as needed, and is available to work for the new owners for up to one year to provide training and ideas for creating profit.
Reason for Selling:
I feel it is time to retire or semi-retire to spend time with family.
Home-Based:
This business is Home-Based
Business Website:
http://mountainvalleyliving.com
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Business Listed By:
Eileen Majors

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