Online Outdoor Gear Retailer

Williston, VT (Chittenden County) (Relocatable)

Seller Financing Available
Climb High Website
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Asking Price: Get Financing: $600,000

Cash Flow: N/A

Gross Revenue: $395,456



Inventory: $50,000*

Established: 2011

*not included in asking price.

Online Outdoor Gear Retailer

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Business Description

Storied Outdoor Gear and Apparel Ecommerce Business

Originally established in 1972 Climb High became a preeminent outdoor gear store and pioneered wholesaling European brands in the US. Mammut USA purchased the business in 2000 and eventually closed the brick and mortar retail store in 2010. We revived the store as an Ecommerce business in the Spring of 2011 and generated over 1.2 Million in Sales since.

We expanded the online only store into different lines of business supplying technical equipment to various gyms, universities, municipalities, National Guard and Wind Power construction companies.

In the 5 years of operation we grew sales, improved operational efficiency, and lowered costs. We obtained a low overhead cost model by moving the majority of our inventory to Amazon Fulfillment (FBA). FBA handles all storage, pick & pack and shipping of our inventory. Additionally all returns and most customer service inquires. We also secured a local ecommerce warehouse specialist that handles inventory not fulfilled by Amazon, they perform many of the same services as FBA. This allows the business to be operated from anywhere there is internet connection.

Our website has the capability to manage our multi sales channels (amazon store, google product listing, affiliate marketing). Utilizing customized web tools, we are able to simultaneously list products, process orders and manage inventory all from our native website.

This business has a solid foundation that will allow the next business owner to produce revenue and profit growth by utilizing and expanding in the following areas:

1) Using our current database of customers: Climb High has 7,000 unique customer accounts with over 11,000 orders primed for remarking.

2) Name recognition: In the outdoor and climbing community, Climb High has a special reputation nationwide as many customers first gear purchase was a Climb High branded item. Climb High through 2000 manufactured their own line of gear and apparel, and continually get requests to revive the branded clothing and equipment. The ability to revive a the branded line is a growth opportunity.

3) Ready to scale multi channel product listings. Our website is integrated with Amazon, Google Shopping, and a Affiliate Marketing platform. In one step each product is listed and marketed across all channels, making the addition of product lines highly efficient. The Affiliate Marketing platform lists products on other websites and shows ads across thousands of industry specific websites. Affiliate Marketing has an advantage over traditional marketing in that there is no cost unless a sale is made.

4) US Gov’t Contracts. Business has established US government registration with SAM (System for Award Management), the official US Gov’t website portal to conduct business with the US Gov’t. Government contracts represent a large market to capture additional revenue outside the traditional retail model.

If you love the outdoors, and want an exciting and efficient business that can be operated from anywhere, than this is your next business.

Detailed Information

Not included in asking price
Urls, All Intellectual Property, Trademarks, Customer Data, and Physical Inventory. Store operates Magento Ecommerce CRM with multiple customized extensions, all licenses and customized code credentials are include in sale. Transfer of Current Google Analytics, Adwords and Affiliate Marketing accounts. (Home Based)
Outdoor Recreation is steady business able to withstand various market cycles. The 2015 Outdoor Recreation Participation Topline report stated that over 48% of the US population participated in outdoor activities that year. Many of whom are passionate about the outdoors and consider their activities and gear a "must have". This is mature market with many names competing in the space. A favorable trend is many customers are looking for a small to medium size business to be loyal to.
Growth & Expansion:
Climb High is primed for growth. We invested heavily in automated systems to remove the time consuming components (i.e. pick & pack, order processing) are completely hands off. This system gives you the freedom to focus on various revenue opportunities. The largest growth opportunities are in B2B in High Angle safety (rope equipment) & Government Contracts.
Support & Training:
We will provide full support and training on CRM and ecommerce platform (magento). Use of current server and programmers until you are ready to transition to your own server.
Reason for Selling:
Starting New Business, and Attending Culinary School
This business is Home-Based
Business Website:
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Business Listed By:
Byron Batres

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