Online Gourmet Chocolate Business

Greensboro, NC (Guilford County)

Seller Financing Available
Loco for Coco Truffles
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Asking Price: $49,000

Cash Flow: $10,000

Gross Revenue: $86,000


FF&E: $9,000

Inventory: $6,000

Established: 2007

Online Gourmet Chocolate Business

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Business Description

Online Gourmet Chocolate Business For Sale

This Triad NC-based retailer of high end candies has been in business eleven years. The current owners have owned Loco for Coco Gourmet Chocolates for the last six. In 2016 it was voted "Best of the Triad" by a large newspaper survey. The business has an excellent reputation for confections of the highest quality. It also is known as a gift destination – custom treats with nice boxes, bags and tissue to help a customer go straight to a client or family member without stopping at another store for gift-wrapping supplies. Delivery and Shipping and Pickup are added specialty services. Birthdays, Anniversaries, Valentine’s Day and Seasonal Holidays draw exceptional business for this locally-famous that curates and sources its products from all over America.

In late 2016 Loco for Coco introduced a niche product to Amazon. In 2017 sales grew and then in 2018 Amazon sales doubled. 2019 Amazon sales continue to grow at a 20% pace. Since Loco for Coco ships products to individual customers and not to Amazon for distribution, the recent projected changes in Amazon should not affect the company. Social media sites include Facebook, Yelp, Twitter, Google for Business, Linkedin, Triad Local First, Trip Advisor plus a 1300+ user Mail Chimp email capability. The company has a stable repeat customer base.

This is a seasonal business with extremely busy holiday and Valentine's sales. Easter and Mother's Day provide other nice bumps in sales. During the busy times, the owners have hired one extra person to help with the rush since relocating to home. Day to day operations can be handled by one to two people.

Brides and wedding planners are frequent customers for delicious and reasonably priced favors. Favor boxes or ribbon are often personalized with imprinting of the couple's name and wedding date. Detailed customization is available with boxes created by a local paper artist that works with the store. This is an area of potential growth if a new owner wishes to invest in more advertising and promotion.

The store also offers customization and imprinting for area businesses. Boxes can be imprinted with a company logo to make a candy gift even more impressive to customers.

Loco for Coco is a happy business with happy customers. Someone with small children or a parent in the home could find lucrative and satisfying employment in this venture working from home. A couple in their 50's, not ready to retire, could enjoy a friendly and creative business. Also, this company could add value and revenue to an existing business, online or brick and mortar. Downtime for employees could be used to prep shipments for Amazon or upcoming holiday sales.

Detailed Information

Greensboro, NC
Included in asking price
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
The current owners moved the business from a storefront to their home on March 31, 2018. Loyal customers continue to patronize the business and Amazon sales continue to soar. Without the monthly rent and maintenance costs, the business has become more profitable than before. Currently, the business fits into a 15 x 20' den with additional storage in the basement. More space is needed during the holidays for extra products and workspace. Assets include all of the equipment needed to store chocolate and supplies needed for orders. (Home Based)
The store's products appeal to the upscale, health-conscious consumer. It is one of a kind for its primary products. There is competition with other specialty food stores, but there is not another area company that provides a higher degree of quality and gift customization. A new owner could show his/her personal style with new packaging choices. See's Candies comes into Friendly Center each December and presents competition. Also, there is a new store, Gate City Candy, in downtown Greensboro that sells chocolate and fudge.
Growth & Expansion:
Owners enacted a strategy utilizing Amazon 2 years ago; second year on-line sales more than doubled. Since the owners moved home, they created an economical website through Shopify. Customers use the site as a reference, sometimes calling for more information and sometimes ordering online. Further effort in expanding local business and wedding gifts could prove significant. The business currently sells small favor boxes for weddings and parties. Manufacturing some lines of candies is another option for growth.
Some seller financing possible depending on terms
Support & Training:
Seller will provide transition training for up to two weeks included in sales price. Additional support available for December, 2019 and February, 2020 at a reasonable hourly rate. Other consulting on a per hour basis available.
Reason for Selling:
The owner operators have reached retirement age.
This business is Home-Based
Business Website:
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Business Listed By:
Susan Andrews

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