Online Baby Boutique Specialising in Nursery Decoration

England, United Kingdom (Relocatable)

Online Baby Boutique Specialising in Nursery Decoration
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Online Baby Boutique Specialising in Nursery Decoration

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Business Description

Online Baby Boutique Specialising in Nursery Decoration & Baby Gifts

Ref. BFS1052
Location England, United Kingdom
Asking Price Offers Invited
Premises Relocatable

About the Company
The business specialises in nursery accessories and baby gifts including washable rugs, children’s furniture, storage solutions, nursery decor, bedding, baby towels, baby carriers and personalised gifts.

Its concept is to help busy mums find clever products to make their lives easier as well as unique baby gifts that can be entirely customised and cannot be found anywhere else in the UK. Many of its European brands are exclusive to the business but the business also carries well- known “best of British” brands.

The business brand identity is strong with a USP of selling brands and products that are not available anywhere else in the UK. Many items can be entirely customised according colour palettes and materials.

Suppliers are selected based on quality, individuality,and craftsmanship. Products are manufactured mainly in Continental Europe & the UK and all EU & Safety standards are respected. Staff Structure: the founder runs the business with a part- time consultant. Both work from home and cover: - Dropship orders - Email Marketing - Customer Service - Website Maintenance & Marketing - SEO & Social Media - Stock Buying & Merchandising (mainly from Maison & Objets, Paris and Kind & Jugend, Koln) - Accounting The business outsources PR and copy- writing (for weekly blogs & newsletters only) to an agency specialised in the nursery industry. Press coverage includes editorials in Mother & Baby Magazine, Prima Baby Magazine, Mumii, Your Baby Club, Period Homes & Interiors and Baby London Magazine.

Detailed Information

UK Website.
Main competitors include JoJoMamanBebe & Mamas & Papas (although they both have several shops throughout the UK and include baby & maternity apparel), Nubie, PetiteHome, Decobaby.
Growth & Expansion:
Given the upward trend in media coverage and increasing visibility on social media, the potential to expand is strong especially if further investments are made in SEO and advertising. There is the option to add new lines combined with leveraging brand. Whilst the business has to date focused on more unique and individual products, there is the opportunity to make this site an online destination for mums residing in urban areas by investing in lines that target the needs of an urban mum.
Support & Training:
Training on the following platforms is available upon request: - BigCommerce - Hootsuite (for managing multiple social media channels) - iContact (for email marketing) - Google Adwords, Merchant Centre & Webmaster Tools
Reason for Selling:
Owner has moved to France and needs to focus on another developing business.
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Sarah Wood

Business Listed By:
Sarah Wood


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