Newly Established Once Upon A Child - Turn Key!

Madison, WI (Dane County)

Newly Established Once Upon A Child - Turn Key!
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Asking Price: Get Financing: $200,000

Cash Flow: N/A

Gross Revenue: N/A


FF&E: $100,000

Inventory: $60,000

Lease Rate: N/A /SF

Established: 2014

Newly Established Once Upon A Child - Turn Key!

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Business Description

Once Upon A Child entered the Madison market just under three years ago and has already established a good foundation of customers for a new owner to grow from. The brand recognition throughout Wisconsin and across the country is excellent with over 325 stores in North America. This is the largest children's resale brand in store count and - most importantly - average gross sales in North America.

The store is on the market due to the operating partner relocating out of state. All of the challenges with opening a new location have been completed - site selection, lease negotiation, build out, etc. All a buyer needs to do is step in and hit the ground running!

It’s no secret – kids grow and keeping up with their changing sizes and styles can be expensive! Once Upon A Child, North America’s #1 children’s resale retailer, fills this need and is the solution for parents looking for high quality gently used children’s apparel, toys, shoes, baby equipment and accessories at affordable, family-friendly prices. The system average sales for Once Upon A Child is just under $1M so there's plenty of room to grow.

If you're looking for an established business you can take over and continue to build, Once Upon A Child in Madison is for you!

Detailed Information

Included in asking price
Real Estate:
Building SF:
Lease Expiration:
9 most PT
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
3,100 sq.ft. space in a busy retail area. The store is less than two years old so this is essentially a new, turn-key opportunity.
There are a few competitors in the market but none can match the operating system, business model and growth opportunity offered with Once Upon A Child.
Growth & Expansion:
With the business being less than two years old there is nothing but growth ahead for a new owner. The customer base size has just scratched the surface of Once Upon A Child stores in similar markets. The system average gross sales is just under $1M so there's plenty of opportunity here. Having ownership in the Madison market will have an immediate impact on the operation of the business. Community involvement is huge for this brand and the most successful franchisees are those who get outside the four walls of the business and network throughout the market with moms groups, day cares, hospitals and more. Opportunities also exist in marketing with additional emphasis on both traditional and digital advertising. This is part of the training for new franchisees and supported by Winmark and media buying partners.
Support & Training:
Training provided and required by franchisor upon transfer. On-going support in advertising, merchandising, financial and inventory management, social media training and more provided by franchisor through field visits, regional meetings and national franchisee conferences.
Reason for Selling:
This business is an established franchise
Business Website:
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Pete First

Business Listed By:
Pete First

Winmark Corporation

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