Motorcycle Parts & Kits. Ecommerce & Light Mfg. Established Brand.

Whittier, CA (Los Angeles County) (Relocatable)

Jay Leno's Ride Review
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Asking Price: $199,000

Cash Flow: $200,000

Gross Revenue: $650,000

EBITDA: N/A

FF&E: $11,000

Inventory: $25,000

Rent: $1,920 /Month

Established: 2010

Motorcycle Parts & Kits. Ecommerce & Light Mfg. Established Brand.

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Business Description

Motorcycle Parts & Kits. Ecommerce & Light Mfg. Established Brand.

We are a well-known name in the powersports industry, recognized as the manufacturer of the world's greatest motorcycle kits and a premier source of parts and accessories. We have sold thousands of kits worldwide since our start in 2010, and received rave reviews from all the motorcycle press including Cycle World, Motorcyclist, Motorcycle Cruiser and many more. We have been featured on Jay Leno's Garage, Popular Mechanics, The L.A. Times, The New York Times and many others.

Our kits are sold online and through an established dealer network, with some components manufactured in-house with simple machinery (included in the sale). It is very light manufacturing, and we can walk the new owner through all the steps of the process for a smooth transition.

Along with the kits, and profitable EBAY store, we sell drop-shipped parts and accessories on our e-commerce site. The site is a professionally designed, API-integrated, Big Commerce enterprise store which is linked to the Western Powersports (WPS) catalog of over 100k parts and accessories for motorcycles, ATVs, watercraft, and snowmobiles. Our partnership with WPS allows for automatic inventory updates and easy order processing without having to stock any inventory. Along with inventory sync, the site could easily be configured for complete order automation and year/make/model parts finder. We have several other dealer accounts which could also be integrated into the site.

The entire business operation could be easily re-located. We have only a small amount of physical inventory (mostly parts required to fill kit orders), and the equipment/tools required to manufacturer the kits are minimal.

Reason we are not including financials in this listing:
For the past year and a half, the owners have focused on developing the new e-commerce site for drop-ship sales while scaling back the manufacturing side of the business, with intentions of turning the operation into a part-time business while launching a new venture. Downsizing includes doubling the price of kits, and producing a very limited number of kits as time permitted. Less spend on advertising and an overall reduction in time spent promoting the kits reduced sales dramatically, which is reflected in our financials. Producing fewer kits kept the quality high while giving us time to develop the new drop-ship business model and e-commerce site. Sales can be ramped back up with ease depending on price and advertising budget.

With an improving economy, a strong interest in custom motorcycles, and explosion of popularity of Cafe Racers (our flagship product), we estimate the revenue potential of our line of kits to be even greater than when we started in 2010. In previous years, average yearly kit sales (and associated parts sales) with minimal advertising was between $500k and $600k. Profit margins on kits are well over 50% and profit on parts are over 30%.

There is a tremendous growth opportunity with the new e-commerce site, but having launched the new site in early July, we don't have much financial data for this year. We have financials for previous years available.

Included in the sale:
- Remaining physical inventory (mostly parts required to fill kit orders).

- All equipment and supplies to manufacturer the kits, including tube bender, powdercoat oven, fiberglass molds, etc.

- Company trademarks, websites, and social media sites including Facebook, Youtube, Instagram, and Pinterest.

Detailed Information

Location:
Whittier, CA
Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
1,920
Lease Expiration:
N/A
Employees:
0
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
Lathe Mig Welder Welding gas Customer Tanks Drill Press Bench Grinder Tube Bender with 4 dies Belt sander hand grinder Large Vise powdercoat oven tool boxes Pallet Racks Shelving units 80 gal 2 stage air compressor 4 x 8 foot trailer Vaccum forming machine with pump (New) Work Tables Motorcycle Jacks Tire mounting machine Tire Balancer Chop Saw Band Saw Hardware Storage Racks Metal Stock Sheet metal brake
Competition:
There is very little competition in the motorcycle kit market, as we are by far the largest.
Support & Training:
1 month of full support for the smoothest transition possible. We will show the new owners all the details of producing, packaging, and shipping the kits, as well the features and capabilities of the ecommerce site. Plus all marketing strategies we have in place for advertising the kits and parts, including Google Adwords, Facebook ad campaigns, and newsletters.
Reason for Selling:
Owners are pursuing a new venture and would like use the funds from the sale.
Business Website:
http://www.rycamotors.com
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Business Listed By:
Ryan Rajewski

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