Influencer Marketing Platform

Seattle, WA (King County) (Relocatable)

Seller Financing Available
Influencer Marketing
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Asking Price: $125,000

Cash Flow: $23,000

Gross Revenue: $53,000

EBITDA: $30,000

FF&E: $1,000

Inventory: $10,000

Rent: $200 /Month

Established: 2017

Influencer Marketing Platform

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Business Description

Growing marketing platform matches influencers and brands

What we do: Our web based Influencer Platform consists of over 2000 registered influencers with an average of 500,000 "followers". Using a "self serve" interface, Brands sign up and post "campaigns" which offer payment in exchange for influencers posting promotion images, links and messages to their followings. Influencers bid to win campaign and are selected and then paid through the platform. Other services such as analyzing influencers' effectiveness are included with our technology.

Revenues: Our platform retains 30% of all revenue from each campaign. In addition, service fees are generated by clients (ad agencies and brands) looking for additional help finding influencers and launching their campaigns.

The platform is one year old and has helped 15 different brands launch successful campaigns. Our technology is completely "self serve" with the exception of payments to influencers which is handled manually. 10-20 new influencers sign up each week and we look to have at least 1-2 campaign offers available for influencers to "bid on". We have had brands spend between $500 and $15,000 on campaigns .

The platform technology is complete (at a cost of over $75,000) and can be managed by a non technical person. The developers of the platform are still available should additional features are wanted to be created. We have also begun to experiment with a new subscription service that has already generated several sales.

Operation of the business consists of sales efforts to brands to join the platform (many marketing materials are created and ready). Adwords campaigns also drive leads (optional).

Detailed Information

Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
100
Lease Expiration:
3/31/2019
Employees:
1
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
Business is hosted in the cloud at a cost of $100/month.
Competition:
Several influencer platforms have emerged with multi-million dollar valuations such as revfluence.com, tapfluence.com and Famebit.com.
Growth & Expansion:
We follow a similar model but target the travel and lifestyle niche which could be expanded to beauty, technology and fashion influencers. In addition, an app would drive growth with better alerts and visibility. More leads could be driven through google searches if SEO and search marketing was performed. We have not done a lot of social media marketing and this could also drive growth.
Financing:
Financing would be considered for the right buyer.
Support & Training:
90 days, included in sale.
Reason for Selling:
Getting too busy with another project to grow the business.
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Business Listed By:
John Kueber

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