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Growing, Award Winning Outdoor Water Filter Brand

Salt Lake County, UT (Relocatable)

Seller Financing Available
Growing, Award Winning Outdoor Water Filter Brand
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Asking Price: $350,000

Cash Flow: $115,171

Gross Revenue: $379,056


FF&E: $110,000

Inventory: $100,000*

Rent: $725 /Month

Established: 2014

*not included in asking price.

Growing, Award Winning Outdoor Water Filter Brand

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Business Description

Absentee-Owned - Incredibly High Margins - Highly Motivated Seller

Outdoor recreation is a quickly growing market segment and this company has built a line of water filter products that every outdoor enthusiast will need. Every year, the companies products receive top acclaim in independent reviews and gear of the year awards in the water filter category.

Originally launched in 2013 as an emergency preparedness type filter this brand expanded its line and market share with a very successful Kickstarter campaign in 2016 and has continued to grow since that time. A significant amount of brand exposure in the last 12 months has resulted in massive organic growth. Email subscribers has grown from about 5,000 to 30,000 in the previous year with industry leading open and conversion rates.

This company has strong Amazon and off-Amazon sales that are mostly consumer direct with some recent B2B wholesale partnerships and sales. The products all have very strong feedback, historical sales and top in category ranking on Amazon. Apart from Amazon, the products have strong sales through their own website and with some key partners through wholesale sales. The brand has partnered with a few high-profile water charities and works with non-profits around the globe. There is a lot of opportunity for emerging markets outside the US were filters have a more critical role beyond recreation use.

The owner of this company also owns 5 other brands in the outdoor sporting goods space and is a partner/owner in several other non-related businesses. The unfortunate result of the many different businesses is that this brand has been somewhat neglected and left to grow organically with very little input or work. Most marketing efforts are highly automated and have been on auto-pilot for the last 8-12 months. A little more attention can result in significant growth potential.

Detailed Information

Salt Lake County, UT
Not included in asking price
Real Estate:
Building SF:
Lease Expiration:
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
This brand is currently co-located in a 20,000 SF warehouse along with 10 other businesses. It could be ran from home with third party logistics or from a 1,500 SF warehouse. The price also includes about $120,000 in molds and tooling. (Home Based)
The recreational water filter market in the US is very competitive however this business has successfully structured a consumer-direct model along side a wholesale model that still allows for high-margin sales (over 60%) as well as large volume orders to strategic partners. This dual approach is strategic in capturing both the low-price (value aware) consumer as well as the more technical one.
Growth & Expansion:
The brand is still new enough that there is still significant growth potential for online sales. Additionally, global markets and non-profits have yielded much recent success and are largely un-tapped. The company has recently partnered with distributors in India, Australia, Canada and parts of Central America. This has all been through in-bound efforts. Strategic outbound sales can provide massive opportunity.
Support & Training:
The seller will provide in-depth 30 day training and then periodic, as needed, training for 1 year.
Reason for Selling:
The owner is selling multiple businesses to focus on an emerging opportunity.
This business is Home-Based
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Business Listed By:
Daniel Beck

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