Established (over 15 years) Email Marketing Platform - ESP

Scottsdale, AZ (Maricopa County) (Relocatable)

Established (over 15 years) Email Marketing Platform - ESP
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Asking Price: $850,000

Cash Flow: $250,000

Gross Revenue: $780,000

EBITDA: $165,000

FF&E: $2,000

Inventory: N/A

Rent: $2,520 /Month

Established: 2001

Established (over 15 years) Email Marketing Platform - ESP

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Business Description

Complete SAS Email Marketing Platform with recurring revenue.

*** PLEASE DO NOT INQUIRY TO OUR OFFICE ABOUT THIS LISTING, CONFIDENTIALITY IS CRITICAL. ***

Since 2001, our core business has been creating cost-effective, easy to use email marketing solutions that get results. FireDrum is a team of driven, passionate, and devoted marketers that share a similar vision - to provide the best services possible so that companies can maximize their profitability. We can customize any solution ranging from Do-It-Yourself email marketing to White Labeled options.

Our continued success derives from our core differentiators: sensible business practices, prompt customer service, and conscientious attention to detail. Most importantly, we believe our ongoing focus on continuous improvement of our solutions and our clients' marketing campaigns is what makes our company the best in the industry.

Introduction
FireDrum is bringing to Market our B2B service provider solution with high recurring revenues. FireDrum is a B2B email marketing company, ESP, with outstanding technology, highly scalable base, and EBITA margins of over 35%. The company has had average adjusted EBITA of $280m from 2015 to 2017 and TTM EBITDA of $315m. It would be an attractive acquisition for the following reasons:

1. Strategic investors engaged in marketing or technology and B2B services
2. PEGs (price/earnings to growth ratio) with portfolio companies focused on marketing, technology and B2B services with cross-sell capabilities and looking for an add-on services
3. Search funds with an interest in B2B sales and marketing

Key company attributes
+ High EBITA margins of 35% compared to other ESPs such as Constant Contact
+ High recurring income
+ Highly scalable platform with low proportional costs
+ Minor working capital required of 3% of the sale and capital expenditure of less than 1% of sales
+ Low-cost ESP in highly fragmented Market
+ Owns IP range 107.190.176/20 - 4096 IPs
+ SaaS can be white labeled
+ Superb technology with opportunity for top-line growth

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Detailed Information

Location:
Scottsdale, AZ
Real Estate:
Leased
Building SF:
1,800
Lease Expiration:
11/30/2021
Employees:
8
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
Facilities:
Complete coding source of the application. IP range 107.190.176/20 - 4096 IPs
Competition:
Since we own the entire platform we have complete control over pricing and technical roadmap.
Growth & Expansion:
Worldwide market for email marketing services is predicted to be a $22.16 billion by the end of 2025.
Support & Training:
Six months of training and onboarding of all business operations.
Reason for Selling:
Owners core strengths are development and engineering not marketing.
Business Website:
http://firedrumemailmarketing.com
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Business Listed By:
Kevin Troendle

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