Educational 'How to Blog' Publisher

Pacific

Experienced M&A Advisors backed by a powerful network of investors & entrepreneurs.
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Asking Price: Get Financing: $1,500,000

Cash Flow: $689,985

Gross Revenue: $703,574

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Established: 2013

Educational 'How to Blog' Publisher

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Business Description

This business is an authority site for first-time website owners and bloggers looking for high-quality educational content on how to create a successful blog. The business had breakout success shortly after its inception in 2013 and has proven to be a consistent earner ever since. Monetized via lead generation for hosting companies, these key partnerships have proven to be a reliable revenue source requiring minimal maintenance.

Partnered with several leading affiliates, the business attains $200 from converted leads. Blogging has grown rapidly since 1994 with hundreds of millions of active blogs producing millions of blog posts every day. As blogging continues to become a popular source of income and a vital component of a company’s marketing mix, the blogging industry is projected to grow to 31.7 million bloggers in the US by 2020.

Operations are extremely passive, requiring 1-3 hours of owner involvement per week. The business is currently owned and managed by a private equity firm, who are looking to free up resources to invest in the cryptocurrency space. This business is a promising opportunity for digital services companies looking to exploit a potent user base or an individual seeking a highly profitable and passive investment.

Detailed Information

Employees:
1
Facilities:
-The Domain: Attracts 1.3M users annually -Affiliate Relationships -Copy Written Site Content -Customer Database -Email Subscribers: 61,000+ (Home Based)
Competition:
Blogging has grown rapidly since 1994 with hundreds of millions of active blogs producing millions of blog posts every day. As blogging continues to become a popular source of income and a vital component of a company’s marketing mix, the blogging industry is projected to grow to an estimated 31.7 million bloggers in the US by 2020. The Web Hosting Industry is projected to grow to $154 billion in revenue by 2022. By doing so, the industry will sustain a 16% compound annual growth rate (CAGR) between 2016 and 2022
Growth & Expansion:
Personalized Branding: A large area of growth would be using the site as a launchpad to develop personal authority/influence/branding in the online marketing & blogging space. The business can excel with a personalized brand. The business already generates good traffic and is well positioned to be used as a springboard for somebody to build a brand around themselves. From there, move on to develop their own products or market a wider range of online marketing products via additional affiliates. Right now the site primarily makes money through hosting affiliates. Social Media: The business does not currently have any social media presence. Social media is the single primary traffic (and thereby revenue) driver for bloggers. Unsurprisingly, the same is true across many online business types. Establishing and growing a social media presence through Facebook, Instagram, Twitter, YouTube etc., will help attract more traffic and conversions. Paid Advertising: Because the large majority of the business’s traffic is organic, the site could see a dramatic increase in users by implementing paid and targeted traffic sources such as Google AdWords or Facebook Ads. Expand Affiliate Partnerships & Products: Expanding and increasing the range of products the business refers users to (e.g., SEO tools, affiliate marketing, etc.) will help diversify revenue streams. Additionally, creating proprietary SaaS products, enhancing the value of email blogging course, and inviting celebrity bloggers to hold live Q&A sessions on the site are additional untapped growth opportunities the owners have yet to explore.
Support & Training:
1-3 months of support and training will be provided. However, the business is highly passive and has simple operations so the new owner will likely get up to speed very quickly.
Reason for Selling:
The owner is looking to free up resources to invest in the cryptocurrency space.
Home-Based:
This business is Home-Based
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(from currently available funds)
 
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Nathan Vannoy

Business Listed By:
Nathan Vannoy

Dealflow Brokerage

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Sponsoring Broker:
Dealflow Brokerage

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