Edible Arrangements - Fantastic location fronting busy street


Edible Arrangements - Fantastic location fronting busy street
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Asking Price: $125,000

Cash Flow: $54,000

Gross Revenue: $352,000


FF&E: $95,000

Inventory: $5,000

Established: 2005

Edible Arrangements - Fantastic location fronting busy street

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Business Description


The new owner will benefit from one of the first Edible Arrangements stores in Southern California located in a strip mall facing a very busy boulevard. Modern appliances and fixtures a arranged in a fashion that maximize space utilization and operating efficiency.

The store has been continuously owned and operated by the same individual since its inception as a new franchise location in 2005. The owner has operated this enterprise for the past 14 years and is selling to pursue other interests and opportunities. They hopeful that a new owner will step forward that will leverage this business to its full potential and continue to serve the customer community with excellence.

Historical revenues have been well above $400k per year until 2018 when the working owner intentionally reduced operating hours. Immediate revenue and profitability gains can be realized by extending operating hours to included Sundays and later close dates through the week. In addition to ownership the store employs an additional seven (7) part time employees.

Edible Arrangements boasts an incredible 89% brand recognition. Edible Arrangements is the category creator of, and industry leader in, fresh fruit bouquets which are designed to look like floral arrangements. While this product offering has served the brand well, the recently hired Edible Arrangements CEO has a vision for increased revenues and profitability. To compliment the bouquet menu offerings he has introduced smaller portion, individual items that include fresh baked cookies, cheesecake and fruit smoothies.

In addition to the expanded menu, another new initiative includes a transfer of a significant portion of marketing and advertising from the national level to the local level. These regional co-ops will have the flexibility to execute marketing campaigns that the franchisees believe are best suited for their geographical demographics. This effort will include an enhanced focus on social media. This store is currently featured in a big social media push.

Edible Arrangements franchisees can expect solid support from the corporate office via marketing, technology and new product development such as described in this profile. This is a creative, high energy organization that is continually looking for ways to improve and create and maintain a competitive edge.

The seller is offering training which will complement the mandatory training required of all new franchise owners at the corporate headquarters.

This sale is subject to Franchisor approval.

Detailed Information

Included in asking price
7 PT
Furniture, Fixtures, & Equipment (FF&E):
Included in asking price
This business is located in a well maintained strip mall with national anchors. Store organization is exceptional and attractive and maximizes efficiency in this space. All fixtures and upgrades are current to franchisor requirements except signage which has not been finalized yet. Current lease is $4,134 per month. This figure includes CAMS.. The current lease term expires March 2020 and includes an option to extend for another 5 years.
Due to unique product offering there is not real direct competition. General competition comes from gifting and special occasion products.
Growth & Expansion:
Owner intentionally decreased operation hours at the start of 2018. The store is not currently open on Sunday and Monday thru Friday schedule is two hours less than other franchise locations. Immediate revenue increase should be realized by extending operating hours to include Sunday and longer days during the week. The franchise has also revised the menu to include single serving offerings suitable for individual consumption and has also included cookies and smoothies.
Support & Training:
Owner will provide two weeks of training in addition to the franchise required `1 week training at Franchisor corporate headquarters in Atlanta, GA.
Reason for Selling:
After a long career in food service owner desires to pursue other interests
This business is an established franchise
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Edward Anderson

Business Listed By:
Edward E Anderson

Sunbelt Business Brokers of Los Angeles/Whittier/Fullerton

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Sponsoring Broker:
John J Moser

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