Ecommerce Wall Art

Wayne County, MI (Relocatable)

Seller Financing Available
Custom decal for commercial customer
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Asking Price: $45,000

Cash Flow: N/A

Gross Revenue: $50,000

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Rent: $550 /Month

Established: 2009

Ecommerce Wall Art

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Business Description

Great add-on to printing/graphic business or as home-based business

Online-only business produces to order (not drop ships)self-adhesive, standard design and custom wall decals/murals. Relocate anywhere in less than 200 square feet with current equipment. Perfect for established printing business because current sales level would need only 10-15 hours per week with no added space. Products are produced on common wide format plotter with limited printing needs currently outsourced. Over 600 proprietary images/designs along with custom design requests for both residential and commercial customers. Branded site and products are trademarked and have been online for 10 years. All orders through website and a small quantity through Houzz as third-party seller. Orders received from around US, Canada and International. All social media, content writing, advertising and, email campaigns are outsourced to freelance professionals and can be brought in-house for added savings if those skills are available. General knowledge and use of Adobe Illustrator is all that's needed in order to start filling orders; the rest is easily learned.
This is actually one-step above an asset sale because although there are active sales, the overall volume is very low. There has been significant investment with equally rapid write-off over the past three years so, past financials are available but, not really meaningful. It is important any prospective buyer look at this as an opportunity for development that happens to provide low cash-flow for combination into an existing print operation or as an at-home business for someone who has graphic design experience.

Detailed Information

Location:
Wayne County, MI
Inventory:
Included in asking price
Real Estate:
Leased
Building SF:
500
Lease Expiration:
9/1/2019
Employees:
0.5
Facilities:
Main assets are fully-developed, SEO-optimized website, proprietary images and brand trademark. Equipment consists of newer, high quality, wide-format digital plotter, iMac & HP computers, laminator with detachable work table. No printing equipment as it is less than 10% of current business and can be easily and inexpensively outsourced. Also, there isn't any finished product inventory as everything is produced and shipped to order. Only stock rolls of adhesive vinyl/transfer tape and boxes are maintained. Over $75,000 in total assets. (Home Based)
Competition:
Similar businesses online typically resell pre-produced decals in limited colors and sizes. This business produces on-demand in 32 standard colors and will modify sizing to fit customer requirements all at pricing that is typically less than competitors or sign shops. Use of reflective and metallic materials offer differentiated designs from competitors. Wall decor market is growing 20% year-over-year.
Growth & Expansion:
Have not sold on Amazon or many available third-party retailers. Recently approved for selling on Amazon as handmade product and website storefront has easy integration into Amazon and eBay (currently underway). All available cash-flow has been reinvested. Home-based or existing printing business will have minimum of $1,000+/mo positive cashflow. Sale of business at reduced price possible if buyer does not need equipment.
Financing:
Outright cash sale, financing to qualified buyer, partnership possible.
Support & Training:
Full training on website, equipment and production. Buyer would need to have or acquire moderate skills in Adobe Illustrator, PhotoShop and general computer use. Current part-time employee will not transition with sale unless buyer is local and can use the graphic design skills in an existing operation.
Reason for Selling:
Growth of other (unrelated) business requires investment of time and money.
Home-Based:
This business is Home-Based
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Business Listed By:
Paul Bortell

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