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E-Commerce Safety Supplies/ PPE and MRO Distributor


E-Commerce Safety Supplies/ PPE and MRO Distributor
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Asking Price: Get Financing: $482,000

Cash Flow: $131,789

Gross Revenue: $901,894



Inventory: N/A

Established: 2004

E-Commerce Safety Supplies/ PPE and MRO Distributor

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Business Description

E-Commerce Safety/ PPE & MRO Distributor

This state-of-the-art business website is an e-commerce leader in the sales and distribution of Safety/PPE and MRO gear and equipment. The platform/shopping cart offers an impressive array of brand name inventory consisting of approximately 20,000 skus. The site is user-friendly and fully optimized. All orders are drop shipped eliminating the need to handle physical inventory.

Core Products

Product categories sold and distributed include but are not limited to:

o High Visibility Equipment - vests, shirts, sweatshirts, jackets
o Hand Protection - cut resistant, chemical dipped, drivers, mechanics
o Fall Protection - harnesses, lanyards, retractables, anchors
o Confined Spaces - blowers, SAR, gas detection, retrieval
o FR / Arc Rated Apparel - men’s and women’s shirts and pants, coveralls, bibs,
winter vests
o Head and Face protection - safety glasses, ear plugs, hard hats, head gear
o PPE - Foundry apparel, aluminized apparel, disposable clothing
o MRO - Marking/striping paint, cleaners, degreasers, lubricants

Private Label Brand

In addition to the brand named labels, this business owns a dynamic, Private Label Brand of FR/Arc Rated Apparel.

o All private label items are MADE IN THE USA
o The private label is positioned to catapult the revenues of the business

Marketing Strategies

This turnkey business has a robust marketing plan and is primed for continued growth. Execution of the plan along with a commitment of additional resources from a strategic buyer will set this business up for the next level of success. The business database currently services 4,500 customers fulfilling a wide range of needs from single orders to a vast base of repeat customers

Current marketing strategies include:

o E-mail promotions and news distributed to all 4,500 customers multiple times a
o Social Media Marketing featuring products on YouTube, Company FB Page,
LinkedIn, Twitter
o Pay-Per-Click targeted ad campaigns
o Utilizing SEO and Organic search tools to generate increased website traffic
o Trade shows
o Leveraging follow-up and cross-selling techniques with repeat and large

Revenue Metrics/Customer Statistics

o Highly profitable business with gross margins peaking at approximately 40%
o Low direct operating costs
o The business enjoys excellent terms with its 50+ vendors, which helps the
business’s cash flow

Customer Base
o B2B (Contractors, Commercial, Municipalities and Military) = 90+%
o Other distributors = 5%
o Consumer = 2+%

Ideal Buyer/Partner

o An ideal buyer or partner could be a competitor with or without e-commerce, a
fastener / tooling supplier, STAFDA House, Rental House, Jan/San Distributor

Currently the business is owned by two partners and the primary principal is seeking an exit strategy to pursue other opportunities. The other principal would prefer to remain with the company as an active participant and contribute to its growth.

Detailed Information

Without the necessity of a retail space, this business can be operated from anywhere in the USA!
Growth & Expansion:
The business is experiencing dramatic growth. The private label brand is trending with an attractive trajectory. A contract that is currently pending for the private label brand would dramatically increase revenue. • 15% increase in revenue from 2016 to 2017 • 35% increase in revenue when comparing Q1 2017 to Q1 2018
Support & Training:
The seller would prefer to remain as a partner in the business. However, if the buyer would prefer to fully purchase the business, the owner will assist the buyer for a reasonable period of time to support this transition.
Reason for Selling:
One of the principals is seeking an exit strategy to pursue other opportunities.
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Contact the Seller

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Doug Kidd

Business Listed By:
Doug Kidd

Alliant Capital Advisors LLC

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Sponsoring Broker:
Bill Marrero

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