E-Commerce Retailer of Powersports Equipment, Parts & Accessories

North East

E-Commerce Retailer of Powersports Equipment, Parts & Accessories
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Asking Price: N/A

Cash Flow: N/A

Gross Revenue: $7,900,000

EBITDA: $250,000


Inventory: N/A

Established: N/A

E-Commerce Retailer of Powersports Equipment, Parts & Accessories

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Business Description

The Company is an internet retailer in the powersports industry, specializing in offroad motorcycle bikes, parts, and accessories. The sales mix in 2018 comprised parts sales on the internet (81% of total revenue), major unit sales (17%), and in-store sales of parts and various offerings provided by the service department (2%). The Company has continually developed its online parts distribution platform over the last 14 years, utilizing the most cutting-edge e-commerce technology.

The Company sells to the general public (80% of annual sales), and also through a dealer network (20%). The end user customer profile is either a racing industry participant (estimated 70%) or hobby/enthusiast (30%). The Company’s database totals 75,000+, with a rate of repeat business of approximately 80%.

It operates from an 8,250-square foot facility, comprising showroom, multi-level warehouse, and office space. The facility sits on 35 acres that includes dirt-bike trails for product testing and customer demos. Operations are currently supported by 16 full-time employees.

Detailed Information

* Robust Internet Platform: The Company’s platform has been continually improved for both functionality and marketing exposure. Digital and social media marketing have been effectively used to increase traffic to the site, with a track record of strong growth in activity, conversions, and sales. * All-Season: Over 80% of the Company’s highly-diversified sales are online, which reduces the inherent seasonal volatility found in more traditional brick and mortar dealerships. * Strong Historical Sales Growth: The Company has experienced year-over-year revenue growth for 13 consecutive years. During the historical period, sales grew from approximately $3.8 million in 2016 to $6.6 million in 2018, reflecting a robust CAGR of 31.9%.
Growth & Expansion:
The Company’s brand and online sales platform are well-established, and still boast current momentum in both customer and revenue growth. The platform could be used to springboard growth in product line, increased internet traffic, and target regions and demographics.
Support & Training:
Operations include one Sales/Service Manager, one Logistics Manager, and one Marketing/Product Development Manager, with tenures ranging five to ten years.
Reason for Selling:
Pursue other interests
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Jerry Yocum

Business Listed By:
Jerry Yocum

Generational Equity, LLC

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Sponsoring Broker:
Lisa Lippe

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