E-Commerce Childrens Apparel Company w Prolific Social Media Presence

TX

E-Commerce Childrens Apparel Company w Prolific Social Media Presence
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Asking Price: N/A

Cash Flow: N/A

Gross Revenue: $646,000

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Established: N/A

E-Commerce Childrens Apparel Company w Prolific Social Media Presence

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Business Description

The company is a designer and e-commerce retailer of children´s clothing, accessories, and supplies focused on the newborn to ten-year age group. The company has built a strong social media presence as well as a devout brand loyalty.

Key aspects
· Company has scaled over 10,000X since 2010
· Recently expanded in providing adult apparel and expects to launch adult footwear in Q4 2019
· For fiscal year 2019, ownership is focusing on growing the company's profitability rather than top-line sales
· Strategic overseas manufacturing relationships
· Devout customer following based on carefully built brand awareness and social media presence
· Facebook following of 99,520, Instagram following of 258,000 users, Pinterest following of 21,000
· SMS opt-ins of 11,497
· Established loyalty program (over 20k members) and internal newsletter subscribers (over 175k subscribers)

Detailed Information

Facilities:
Headquartered · Greater Austin, Texas area Real estate · The company operates from a 1,200 sq. ft. converted historical home with five offices that is leased from an unrelated third party.
Competition:
Current markets · Retail fashion clothing for newborn to 10 year age group, marketed primarily through an online presence. The company has recently launched a footwear line as well as some adult apparel products. Shareholder/owner objectives · Two of the three owners are seeking a full sale and exit of the business. The founder and third owner is willing to remain with the company as part of an elevator deal structure. All three owners are open to various deal structures that will facilitate further growth of the company.
Growth & Expansion:
Opportunities · Using the current social media presence as a platform, further expand on the company´s advertising and marketing strategies to create more brand awareness · Specific to the company's digital advertising strategy, bring on an in-house digital ad specialist in order to capitalize the return on this mode of marketing · Company currently in growth mode with room to expand into various geographic locals in the United States and Internationally · Expansion of the current product lines, including offering additional sizes, colors, prints, and styles · Create international brand awareness and distribution channels
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(from currently available funds)
 
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Luis Vinals

Business Listed By:
Luis Vinals

Benchmark International

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