Discovery Map Franchise of Martha's Vineyard

Tisbury, MA (Dukes County)

Opportunity Knocks !
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Asking Price: Get Financing: $175,000

Cash Flow: N/A

Gross Revenue: $105,000

EBITDA: $70,000


Inventory: N/A

Established: 1997

Discovery Map Franchise of Martha's Vineyard

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Business Description


I established Resort Maps, now called Discovery Map, on Martha’s Vineyard in 1998.
I am the 9th Discovery Map Franchisee out of 105 today and the 17th map out of 134 Discovery Maps being published, nationally and internationally. The name change to Discovery Map was in 2012.
Discovery Map Inc. was established in 1981 and is based in Waitsfield Vt.

Being a part of the founding days of what makes Discovery Map successful, Martha’s Vineyard Discovery Map is favored by my 20 years of hard work and passion for what I deliver to the Island I’ve come to call home. Martha’s Vineyard Discovery Map was designed by me and rendered by the same artist that still draws for Discovery Map today.
TOURISM is THE # 1 industry on Martha's Vineyard and Discovery Map is Key, used by more people than any other map of the Island. Truly a sustainable Island business!

Since the inception of this unique map product, the 3 unsurpassed qualities that make it the success that it is are:
- hand-drawn artists rendering,
- color-coded grid locators taking the user to the name of the business, not a number or a letter
- Year-round distribution
Martha’s Vineyard Discovery Map is the most widely distributed FREE map readily available at over 140 locations.

Discovery Map is no longer an exclusively printed map franchise. DMI has expanded its offering by adding and maintaining an interactive Web Map and Mobile Guide. The website is responsive, designed to be compatible with mobile devices and desktop computers.

The map is printed once a year and delivers right after Memorial Day. The bulk of maps are distributed and consumed in the first 10 weeks with enough remaining to carry through until the following year publication delivers.

Attached Documents

Detailed Information

Upon DMI’s approval of the buyer as a franchisee, DMI will enter into a franchise agreement, which will outline the terms of the franchisee/franchisor relationship. Other Assets - Contact list - Prospect list - Distribution list - Existing map racks - Current map inventory - Training and support customary for new franchisees - Introduction to printers, ad designer, and other third-party support personnel (Home Based)
There is no competition and no shortage of advertisers. I began my Franchise Territory before digital photography and no computer in my first few years. With that said, the digital tasks, website, and social media are where there is an untapped opportunity.
Growth & Expansion:
The Martha's Vineyard Map was expanded to the larger format 17x25 from 17 x 22, maximizing ad sale revenue to $105. As my P&Ls reflect, there is steady increase with another $10,000 +/- to gain.
No Owner Financing.
Support & Training:
I will offer what is necessary for passing the torch to the new owner throughout the first year. Time limit TBD and within reason. DMFI offers ongoing support & training.
Reason for Selling:
This business is Home-Based
This business is an established franchise
Business Website:
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Business Listed By:
Jill White

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