Direct Mail Publishing & Marketing Company

New England

Direct Mail Publishing & Marketing Company
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Asking Price: Get Financing: N/A

Cash Flow: N/A

Gross Revenue: $1,350,000

EBITDA: $514,000

FF&E: N/A

Inventory: N/A

Established: N/A

Direct Mail Publishing & Marketing Company

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Business Description

The Company is a marketing company with the uniqueness of producing a total market concentration (TMC) product that saturates over 250,000 New England households spanning over 150 Zip Codes, and has a readership of over 600,000 people. It produces 18 good news, apolitical, free monthly, and weekly community publications that allow its clients to get TMC exposure to over 50% of its home state. It also has a strong online presence, as well as 67,000 unique visitors to its daily news sites.

The Company primarily serves small businesses (80% of sales), as well as other companies, politicians, and community organizations (20%). Products and services include marketing and branding consulting services, ad design, logo design, promotional products and material design and delivery, and advertisements in its community papers, mail flyers, and inserts in its community publications.

The Company operates from a 2,400-square foot facility, and is currently staffed by nine full-time and six part-time employees.

Detailed Information

Competition:
* Superior Name and Reputation: In business since 1982 and under current ownership since 1997, the Company has an excellent reputation and track record of results. * Profit Percentage is Well Above Industry Benchmarks: The Company’s 37.1% pre-tax profit margin in 2017 significantly outperformed the 2.3% industry benchmark. * Strong Client Relationships: The Company has many longstanding customers and a high rate of repeat and referral business. The top five customers in 2017 have been doing business with the Company an average of 15 years.
Financing:
Negotiable
Support & Training:
Ad needed
Reason for Selling:
Market timing
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George Nova

Business Listed By:
George Nova

Generational Equity, LLC

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Sponsoring Broker:
Lisa Lippe

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