Direct Mail Advertising Publication- Lower Price, New Details

Johnson City, TN (Washington County)

Business Opportunity
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Asking Price: Get Financing: $135,000

Cash Flow: N/A

Gross Revenue: $130,267

EBITDA: $61,036

FF&E: N/A

Inventory: $5,000

Established: 2010

Direct Mail Advertising Publication- Lower Price, New Details

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Business Description

Offered is a chance to own a business that has established cash flow from the day you assume ownership. Many current advertisers are long term clients with annual, semi-annual, and quarterly contracts for advertising space.

Printing and distribution are all handled by third parties and seamless in reliability and quality. Since mailings are to defined mailboxes targeted by the advertisers, money is not wasted on publications that simply sit in some location hoping someone will pick one up. People receiving this publication tend to look forward to the coupons and carry them with them to use when shopping, going out to eat, or looking for home services.

Business is priced consistent with recent sales multiples for direct mail advertising businesses. This is a perfect add-on for businesses operating in the advertising niche and want to increase incremental revenue (profits) with relative ease.

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Detailed Information

Inventory:
Included in asking price
Facilities:
This business is currently operated from a home office and can either continue to be operated from home or from a small office to keep overhead minimized.
Competition:
There is limited competition in the Tri-Cites region for this well defined business model and quality of publication. Some of the key considerations for this type of business service are 1) "How many recurring agreements are in place? and "How large is your biggest client"? Also, "How many active clients"? "What is your average net profit"? On all counts, this business scores well. Business Reference Guide pegs benchmark profit at 20% to 25% pretax. This business performs better than that as currently operated. This business is not for persons who are not willing to get out and make calls on prospective new accounts or networking with the retail, restaurant, and service community. For those who are willing, this can be a gold mine.
Growth & Expansion:
This publication can easily be expanded by selling more accounts and adding a page. The addition of one page provides four page panels for adds. That revenue also fully drops to the bottom line.
Support & Training:
Seller will stay and train new owner in all aspects of the business and introduction to current repeat customer base. Training is free for two weeks and negotiable for balance.
Reason for Selling:
Seller and wife want to work on another business opportunity.
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(from currently available funds)
 
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Ramon Sanchez-Vinas

Business Listed By:
Ramon Sanchez-Vinas

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